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CMO Exchange

During times of uncertainty, creating communities of like-minded executives and thought leaders is more important than ever.  In response, CNBC has developed a slate of virtual experiences to keep business leaders – including marketing executives – engaged, informed and connected in these challenging times and beyond.

As the world enters an unprecedented era, consumers are now engaging with companies across new platforms and in ways that businesses have never seen before. So how should marketers reposition their brands in order to remain relevant, responsive and respectful to disruptive moments in history?

CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.

The first of an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.

WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands

FEATURED GUESTS

Marc Pritchard

Marc Pritchard is responsible for P&G’s brand building disciplines worldwide. He sets the
Company’s multi-billion-dollar media, marketing and advertising strategies, and leads
marketing innovations that guide communication and brand building for P&G’s portfolio of
trusted, quality brands.

Marc is a veteran of P&G for more than three decades, joining the company in 1982 as a cost
analyst in the Paper Division, followed by a move into marketing in 1987 on the Sure antiperspirant/deodorant brand. He has 20+ years of progressive experience in the Beauty and
Personal Care categories which earned his appointment to president of Global Cosmetics and
Personal Care in 2003. Known for his pioneering approach to product, commercial and
operational innovation, Marc served as president of Global Strategy for two years, driving
expanded productivity for P&G. He was appointed P&G’s chief marketing officer in 2008.

As P&G’s top brand builder, Marc believes in the power of brands to serve people with superiorperforming products, while being both a force for good and a force for growth through ethics and responsibility, community impact, diversity and inclusion, gender equality and environmental sustainability. He continually leads P&G’s brand building reinvention and is a leading voice in the media, marketing and creative industry.

Julia Boorstin

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

WHY SPONSOR

Gain exclusive access to a highly-curated group of marketing leaders shaping the future of their brands in a relevant and responsive way.

WHY JOIN

Sit at the virtual table with marketing executives with the opportunity to explore shared critical issues and solutions for today and times ahread.

WHY IT MATTERS

As the world enters an unprecedented era, consumers are engaging with companies across new platforms and in ways that businesses have never seen before. This event provides a forum to tackle that.

PAST SPEAKERS