With record high inflation and the possibility of a recession many expect a change in consumer spending habits. Ahead of that, should companies consider a shift in strategy when it comes to marketing in order to adapt to changing customer needs? The CNBC CMO Exchange will gather a diverse group of Chief Marketing Officers to discuss how they are navigating economic turbulence, marketing to different demographics and bolstering customer engagement.
CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.
CMO Exchange is an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.
WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands
Chris Brandt is the Chief Marketing Officer for Chipotle Mexican Grill. Mr. Brandt joined Chipotle in April 2018. Mr. Brandt has focused on transforming Chipotle into a purpose driven lifestyle brand, making it more visible and culturally relevant with consumers. Building brand engagement and affinity, Mr. Brandt has created award-winning marketing campaigns for Chipotle and was named Adweek’s Top CMO (2021); ‘The 25 Most Innovative CMOs In The World’ by Business Insider (2021, 2020); Adweek’s CMO Vanguard Award winner (2020); Executive of the Year by Mobile Marketer (2019); and the American Business Award’s ‘Marketing Executive of the Year’ Silver Stevie Winner (2020, 2019).
Prior to joining Chipotle, Mr. Brandt was Executive Vice President and Chief Brand Officer of Bloomin’ Brands, Inc., where he was responsible for all marketing activities across Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's. Mr. Brandt also served as the Chief Brand Officer for Taco Bell, a subsidiary of Yum! Brands, Inc., where he launched Live Más, Doritos Locos Tacos, breakfast, and the mobile app.
Mr. Brandt has an undergraduate degree in economics from The University of California, San Diego and a Master of Business Administration from the Anderson School at The University of California, Los Angeles.
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau. She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role on CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis and interviews around streaming, social and the convergence of media and technology. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. She is currently writing a book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” about female founders that Simon & Schuster’s Avid Reader imprint is publishing in October 2022.
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
If you are interested in joining us and have not received an invitation, please email CNBC Events.
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