During times of uncertainty, creating communities of like-minded executives and thought leaders is more important than ever. In response, CNBC has developed a slate of virtual experiences to keep business leaders – including marketing executives – engaged, informed and connected in these challenging times and beyond.
As the world enters an unprecedented era, consumers are now engaging with companies across new platforms and in ways that businesses have never seen before. So how should marketers reposition their brands in order to remain relevant, responsive and respectful to disruptive moments in history?
CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.
CMO Exchange is an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.
WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands
Dara Treseder is a business leader with expertise in building and leading high-performing global marketing, communications and commercial organizations. Dara is currently SVP, Head of Global Marketing & Communications at Peloton—the world’s largest interactive fitness platform. At Peloton, Dara sets the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion. She also oversees brand & strategic marketing, consumer insights & strategy, communications and creative.
A veteran chief marketing & communications officer (CMO), Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
Dara has received several awards and industry recognition for her work. She was recognized by Forbes as one of the “World’s 50 Most Influential CMOs,” by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as one of the “Women Trailblazers,” by Business Insider as one of the top 25 most innovative CMOs in the world, by AdAge as one of the “Women to Watch,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
A champion of public health, women’s issues and diversity initiatives, Dara is the vice chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E. Dara graduated cum laude from Harvard University with highest honors in the field and holds an MBA from Stanford University.
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau. She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role on CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis and interviews around streaming, social and the convergence of media and technology. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. She is currently writing a book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” about female founders that Simon & Schuster’s Avid Reader imprint is publishing in October 2022.
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.