As we emerge into this new world of work, B2B marketers are being faced with new challenges. These include the ever-evolving role of technology, the debate for in-person or hybrid events, and the capabilities of social media. And most importantly, how you do you connect with buyers and continue to build your brand?
CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.
CMO Exchange is an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.
WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands
As the Chief Marketing Officer, Michael Park is responsible for creating and accelerating ServiceNow's marketing strategy and brand recognition across the globe. He leads a dynamic team focused on positioning the company as the leading platform for digital business.
Park became CMO in February 2022 and originated ServiceNow's Business to People (B2P Squared) marketing motion, a dynamic, immersive, continuous process centered on the individual and organizational needs, purposes, and experiences of ServiceNow customers and their customers.
Under Park's leadership, the marketing team creates ServiceNow's messaging, positioning, brand strategy, content strategy, media mix/channels, GTM enablement, programs, and campaigns, and amplifies the company story to connect with its diverse audiences.
Park joined ServiceNow in 2020 as SVP, Product, Solutions & Digital Marketing and has a 20-year track record of scaled, disruptive, highly profitable enterprise innovation in the areas of product development & marketing, strategy, sales, and channel transformation. He previously held leadership roles at EagleView, HP, Microsoft, SAP, Siebel Systems, and Procter & Gamble.
Park holds an MBA from Harvard Business School and a BA in Economics from the University of Rochester.
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau. She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role on CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis and interviews around streaming, social and the convergence of media and technology. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. She is currently writing a book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” about female founders that Simon & Schuster’s Avid Reader imprint is publishing in October 2022.
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with more than $1.5 trillion in assets under management as of March 31, 2022, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.