Small Business Playbook Livestream
May 2, 2024⎮1 PM ET

Small Business Playbook

Small Business in 2024 and Beyond: Adapt, Evolve, Achieve

Ninety-nine percent of businesses in the US are small businesses, which drive nearly half of all economic activity and play an integral role in growth and innovation, while also bearing the brunt of economic volatility. Join CNBC’s Small Business Playbook on May 2nd as we recognize National Small Business Week by taking a closer look at the current state of small business in 2024, examine what the future of small business in America looks like, and meet some resilient entrepreneurs who will share their stories, and strategies, of overcoming recent obstacles to achieve success, and how you can too.

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Isabella Casillas Guzman

Isabella Casillas Guzman serves as the 27th Administrator of the U.S. Small Business Administration (SBA) and was sworn in on Wednesday, March 17, 2021. Administrator Guzman represents the more than 30 million U.S. small businesses and is committed to helping small business owners and entrepreneurs start, grow and be resilient.
A lifelong proponent of small businesses, Guzman grew up as the daughter of a small business owner and learned at a young age how important small businesses are to the communities they serve, the people they employ, and the economies they help power.

Administrator Guzman previously served as Director of the California Office of the Small Business Advocate, a position she held after being appointed by Governor Gavin Newsom in April 2019. In that role, she served as the voice of small businesses and innovative startups in the 5th largest economy in the world. She administered and advocated for programs and initiatives to help small businesses access capital, markets, and networks for stronger outcomes. She and her team helped connect entrepreneurs in every community with the resources needed. As the economic recovery support function coordinator for the state, she focused on resilience and most recently worked to help small businesses access relief during the COVID-19 pandemic.

In California, Administrator Guzman oversaw a network of small business centers focused on expanding assistance to underserved business groups. She launched new public private partnerships and collaborated to deliver cutting edge resources to small businesses, including through initiatives like Get Digital CA to increase technology and e-commerce adoption and Source Diverse Source Local to strengthen supply chain readiness. She advocated fiercely for financial relief for small businesses, leading to the expansion of state supported lending and the largest COVID-19 grant relief program in the nation at over $2.5 billion. Guzman's office launched the Entrepreneurship Task Force to serve as a bridge to small businesses and create content and programs to help strengthen the competitiveness of startup and small firms.

Administrator Guzman has previously served in leadership at the SBA as the agency’s Deputy Chief of Staff and Senior Advisor during the Obama-Biden Administration, where she oversaw policy and new program implementation. She was a small business entrepreneur herself, and an advisor to fellow founders including in accelerating technology commercialization and in helping small business contractors leverage the federal marketplace. Administrator Guzman earned a Bachelor of Science from the University of Pennsylvania Wharton School of Business.

Scott Steinberg

Leanne Wong

Leanne Wong is a USA Gymnast and Entrepreneur.


*Agenda subject to change

1:00pm ET


State of Small Business: Challenges and Opportunities in Today’s Economy

With optimism currently at its lowest level in over a decade, inflation continues to pose major challenges for small business owners across America.  The head of the Small Business Administration will discuss assistance programs and resources available to help owners weather these economic headwinds and share stories of entrepreneurs she’s met while traveling the country who are case studies in resiliency.  

Isabella Casillas Guzman, 27th Administrator, U.S. Small Business Administration 

The Future of Small Business: Innovating for Tomorrow

Since the start of the pandemic, small businesses have played a pivotal role in keeping the economy afloat, but the landscape has changed in unexpected ways. A futurist will share insight into trends, predictions for the road ahead, and strategies on how to future-proof your business and adapt to disruption to create a competitive advantage. 

Scott Steinberg, Futurist 

Gold Medal Mentality: Applying an Olympic Mindset to Small Business

Resiliency, focus, and discipline are defining traits of not only elite-level athletes, but many small business owners, as well. A 2x world champion gymnast will share how she applies that same mindset to her side hustle as an entrepreneur and discuss how she’s running and growing her business while competing for a spot on this summer’s 2024 Olympic team.

Leanne Wong, Team USA Gymnast, Entrepreneur   




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Past Speakers