Over the past few years, the auto industry has dealt with supply chain issues and vehicle shortages while having increased demand. Now, high gas prices, inflation, and a possible recession are changing consumer spending habits. How does all of this affect a legacy automaker’s marketing strategy?
CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.
CMO Exchange is an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.
WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands
Deborah Wahl was appointed General Motors Global Chief Marketing Officer on Sept. 1, 2019. She previously served as the Global CMO of Cadillac. Prior to joining General Motors, Deborah served as the Senior Vice President and CMO for McDonald’s from 2014 to 2017, where she played a key role in the brand’s turnaround, proudly bringing All Day Breakfast to McD consumers. In addition to McDonald’s, Deborah has held a number of CMO and marketing leadership positions, including at PulteGroup, Chrysler and Lexus. She has been nominated to the Forbes Most Influential CMOs list and received the CMO Club Hall of Fame Award in 2021, as well as receiving the Automotive Hall of Fame Industry Influencer Award. Deborah has a bachelor’s degree in Economics from Wellesley College, an MBA from The Wharton School, and a Masters of International Studies from The Lauder Institute, University of Pennsylvania. Deborah is an active business leader who serves on the board of Groupon and is the Chair of the MMA Global Board. She is passionate about contributing to her community, serving on the Board of Trustees of Cranbrook Educational Community, Friends of the Children – Detroit as well as the Wellesley Business Leadership Council and the Parent Leadership board of Santa Clara University where her son Alex is a freshman.
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau. She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role on CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis and interviews around streaming, social and the convergence of media and technology. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. She is currently writing a book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” about female founders that Simon & Schuster’s Avid Reader imprint is publishing in October 2022.
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
If you are interested in joining us and have not received an invitation, please email CNBC Events.