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CMO Exchange

During times of uncertainty, creating communities of like-minded executives and thought leaders is more important than ever.  In response, CNBC has developed a slate of virtual experiences to keep business leaders – including marketing executives – engaged, informed and connected in these challenging times and beyond.

As the world enters an unprecedented era, consumers are now engaging with companies across new platforms and in ways that businesses have never seen before. So how should marketers reposition their brands in order to remain relevant, responsive and respectful to disruptive moments in history?

CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.

The first of an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.

WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands

FEATURED GUESTS

Lorraine Twohill

As Google’s Chief Marketing Officer, Lorraine manages a global team responsible for telling the evolving story of Google’s brand, driving revenue growth, and helping billions of users discover and make the most of Google’s products every day. Her teams oversee global marketing across some of the world’s most used and loved brands—Search, Android, YouTube, Chrome and Hardware. Lorraine has also helped drive Google’s social impact focus on education, economic opportunity and inclusion, and the company’s crisis response strategy. Previously, Lorraine led Marketing for Google in Europe, the Middle East and Africa. Lorraine graduated from Dublin City University with a joint honors degree in International Marketing and Languages. She has been named Adweek’s Grand Brand Genius, Business Insider's Most Innovative CMO, one of the world’s 50 Most Powerful Moms, Cannes Creative Marketer of the Year, and has spoken at the United Nations on empowering women through digital tools. A native of Carlow, Ireland, Lorraine lives in the Bay Area with her husband and two children.

Julia Boorstin

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

AGENDA

3:00pm EST

Program Starts

4:00pm EST

Program Concludes

WHY SPONSOR

Gain exclusive access to a highly-curated group of marketing leaders shaping the future of their brands in a relevant and responsive way.

WHY JOIN

Sit at the virtual table with marketing executives with the opportunity to explore shared critical issues and solutions for today and times ahread.

WHY IT MATTERS

As the world enters an unprecedented era, consumers are engaging with companies across new platforms and in ways that businesses have never seen before. This event provides a forum to tackle that.

PAST SPEAKERS