Small Business Playbook: Actionable advice to stage a strong comeback
Actionable advice to stage a strong comeback
Small businesses power the U.S. economy, but today are at the center of an unprecedented crisis. The CNBC Small Business Playbook virtual summit will bring together the most trusted and inspirational voices in business to provide critical advice and vital resources to help owners overcome extraordinary obstacles, and stage a strong comeback.
WHO SHOULD JOIN: This program is geared toward small business owners and leaders.
Robert Herjavec is one of North America’s most recognizable business leaders. Born in Eastern Europe, he arrived in Canada on a boat with his parents after escaping Communism in the former Yugoslavia. From delivering newspapers, and waiting tables, to launching a computer company from his basement, his drive to achieve has led him to the fulfillment of a better life for himself and his family. A dynamic entrepreneur, Robert has built and sold several IT companies. In 2003 Robert founded Herjavec Group, and it quickly became one of the world’s largest, privately held cybersecurity firms. His inspiring books all appeared on bestsellers’ lists: (1) Driven, (2) The Will to Win and (3) You Don’t Have to Be a Shark: Creating Your Own Success. Robert’s motivational business advice has received millions of impressions through TV, print, radio and digital media. He shares his expertise with other entrepreneurs each week as a leading Shark on ABC’s Emmy Award-winning hit show, Shark Tank.”
Melissa L. Bradley is Founder of 1863 Ventures, a business development program that accelerates New Majority entrepreneurs from high potential to high growth. Melissa serves as General Partner of 1863 Venture Fund, Venture Partner at NextGen Ventures and serves an advisor to Reign Ventures, New Voices Foundation, as well as the Halcyon Fund. She is also a member of the Milken Diversity, Equity and Inclusion in Asset Management Initiative, Goldman Sachs’ One Million Black Women Advisory Council, Launch with GS Advisory Council, Fast Company Executive Board, Square & Forbes Small Business Advisory Team, as well as the Target Accelerators Entrepreneurs Advisory Council. Melissa is the former Co-Chair, National Advisory Council for Innovation and Entrepreneurship and was named one of The Most Entrepreneurial Women Investors in 2018.
Melissa is a professor at the McDonough School of Business at Georgetown University where she teaches impact investing, social entrepreneurship, P2P economies, and innovation. In 2021 she was awarded Peter W. Gonzalez, Jr. Award for Excellence in Adjunct Faculty Teaching. In 2020, Melissa received The Ideas Worth Teaching Award which celebrates exceptional courses that are preparing future business leaders to tackle society’s largest challenges and create a more inclusive, just, and sustainable version of capitalism.
Melissa's educational background includes graduation from Georgetown University in 1989 with a Bachelor of Science degree in Finance from the School of Business, and a Master’s degree in Business Administration in Marketing from American University in 1993.
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
Sharon Miller is the head of Small Business at Bank of America with over 25 years of bank, wealth management and payments leadership experience, and is a member of the company’s Management Operating Committee. Her team is responsible for providing over 12 million business owner clients a full range of financial products and services through Bank of America’s network of approximately 4,400 financial centers, 17,000 ATMs, and its award winning digital banking platform. Miller has built Small Business at Bank of America to become the #1 lender to small businesses in conventional loans, the #1 small business bank for deposit growth, and the #1 small business Digital bank, with the highest Digital adoption amongst clients in the industry. Miller’s team delivers advice and guidance on merchant services, cash management, business financing, personal lending, investments and retirement to business owners in local markets throughout the United States. Miller began her Bank of America career in 1996 as a financial advisor in Houston, Texas, and has since held various leadership positions across Bank of America and Merrill. Miller was named to American Banker’s “Most Powerful Women to Watch in Banking” in 2019 and 2020. She appears regularly on national and local TV and radio, discussing small business issues and advocating for the nation’s entrepreneurs as the engine that drives the U.S. economy. She serves as a council member on Bank of America’s Global Diversity and Inclusion Council and is committed to fostering a diverse and inclusive environment within the company. She is also a member of Bank of America’s Corporate Benefits Committee and the Dean’s Advisory Council for The University of Texas McCombs School of Business. Miller earned her bachelor’s degree from University of North Texas and her volunteer commitments include United Way and March of Dimes. She resides in San Antonio, Texas.
Bert is the co-founder of the $100 million lifestyle brand Life is Good. When he and his brother John started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely.
It has been 25 years since they sold their first t-shirt, but Bert and John champion the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists—people from all walks of life who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words “Life is Good.”
But here’s the thing: While Bert and John believe life is good, they also know life isn’t perfect, which is why Life is Good donates 10% of its annual net profits to the Life is Good Kids Foundation. Through its signature Playmaker Program, the Life is Good Kids Foundation helps over 1 million kids overcome the impact of poverty, violence, and illness each year. In making their company a fully integrated for-profit/ non-profit model, the brothers hope to use their business as a vehicle to do good in the world.
As the co-host of the Life is Good Ping Podcast, Bert interviews some of the world’s most influential thought leaders about using optimism as a practical way to overcome adversity and lead a fulfilling life—all over a game of ping pong. Naturally. Guests include Ringo Starr, Katie Couric, Scott Avett, and more.
Because of his unique perspective that ties rational optimism to business, Bert has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and John have been featured in Forbes, NPR’s How I Built This, CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others.
Ming Tsai is the James Beard Award-winning chef/owner of Blue Dragon in Massachusetts and his latest venture BABA at the Yellowstone Club in Big Sky, Montana. An Emmy Award-winner, Ming hosts PBS-TV's Simply Ming, now in its 18th season and will be taking a fun new spin with Simply Ming @ Home where he will be filming weekly through Facebook live as a way to interact with viewers at home. The show will also air regularly on PBS and Create later this year. Ming is the author of five cookbooks: Blue Ginger: East Meets West Cooking with Ming Tsai, Simply Ming, Ming's Master Recipes, Simply Ming One-Pot Meals and Simply Ming In Your Kitchen. As a way to emulate his lifestyle and share it with the world, Chef Tsai is launched his new line of veggie filled patties, MingsBings, this past Fall 2020. Ming supports many charities including Family Reach, a non-profit whose mission is to provide financial relief and support to families fighting cancer, of which he is currently the Chairman of the National Advisory Board. For more visit www.ming.com.
Professor Deborah Small’s research interfaces psychology and economics, examining fundamental processes that underlie human decision making.
Professor Small’s research has been published in journals across Psychology and Marketing. She serves as an Associate Editor for Journal of Marketing Research and is a member of several editorial boards.
At Wharton, Professor Small was voted “Iron Prof” in 2014. She teaches consumer behavior and Marketing for Social Impact.
She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania. She is also a member of the graduate faculty of the Psychology Department at Penn.
Neil Bradley, executive vice president and chief policy officer at the U.S. Chamber of Commerce, has spent two decades working directly with congressional committee chairpersons and other high-ranking policymakers to achieve solutions. At the Chamber, Bradley is responsible for aligning the organization’s overall policy priorities and advocacy efforts. He oversees several major policy divisions within the Chamber: Economic Policy; Employment Policy; Small Business Policy; and Cyber, Intelligence and Security Policy. Health Policy, Transportation Infrastructure Policy and Environmental Affairs and Sustainability Policy are also under his leadership.
Before joining the Chamber, Bradley was president of Chartwell Policy Solutions, LLC, a research, analysis, and advisory firm focused on public policy issues. In addition to his work at Chartwell, he served as chief strategy officer for the nonprofit Conservative Reform Network (CRN), the leading organization supporting the Conservative Reform Movement. There he produced, incubated, and promoted ideas, policies, and efforts to grow the American economy, expand the middle class, and create opportunities for all Americans.
Prior to founding Chartwell and joining CRN in 2015, Bradley spent nearly 20 years working in the House of Representatives, including 11 years working for the House Republican leadership. He served as deputy chief of staff for Majority Leader Kevin McCarthy (CA) where he developed the legislative agenda for House Republicans, oversaw policy formulation in the leader’s office, and coordinated committee activity in the House. Bradley held the same position for Eric Cantor (VA) during his tenure as majority leader. Previously, he was policy director for House Republican Whip Roy Blunt (MO).
Earlier in his career, Bradley served for four-and-a-half years as executive director of the Republican Study Committee. He also held numerous positions in the office of then-Rep. Tom Coburn (R-OK).
While working on Capitol Hill, Bradley was regularly named to Roll Call’s list of 50 top congressional staffers.
Bradley, a graduate of Georgetown University, resides in Washington, D.C., with his wife, Kiki, and their son, Peter. He is a native of Sapulpa, Oklahoma.
Jeff Good owns and operates three award-winning upscale restaurants in the Jackson, Mississippi marketplace: BRAVO! Italian Restaurant & Bar, Broad Street Baking Company & Café, and Sal & Mookie’s New York Pizza & Ice Cream Joint. He is the Chair and Founding Board Member of the Refill Jackson Initiative; a non-profit workforce development program housed within the Refill Café in West Jackson. Jeff is also a founding principal and partner of Soul City Hospitality, a Social Business Enterprise focused on developing Mississippi’s local food economy. Jeff is a member of Mississippi’s Top CEOs Class of 2018 and was named one of the Top 50 Influential People in Mississippi in 2017. Jeff is the Chairman for the Great Jackson Chamber Partnership and also serves on the U.S. Chamber of Commerce’s Small Business Council.
Joe and Celia Ward-Wallace are the founders of South LA Cafe a black-owned, family-owned, community coffee shop, market, and cultural center located in the heart of South Central Los Angeles. The South LA Cafe team exists to serve the community, fight racial and economic inequality, and provide equal access to food. 10% of all proceeds are donated to their non-profit The South LA Foundation to support community programs. In 2020 South LA Cafe was named the Emerging Business of the Year by the U.S. Chamber of Commerce. Throughout the COVID-19 pandemic, they provided free and fresh food to over 35,000 local residents facing food insecurity. In addition to running their café, market, and foundation, the husband and wife duo also lead The Ward-Wallace Group coaching and consulting firm, which provides strategy for world-changing leaders, entrepreneurs, and activists.
Bricklin is the Chief Economist and the Head of the Mastercard Economics Institute responsible for driving macroeconomic thought leadership for customers, Mastercard and public policy. In this capacity, he and his team are responsible for developing and delivering differentiated economic, financial, policy and market thought leadership for Mastercard. He was most recently at BNP Paribas, and has a diverse background that includes working in computer manufacturing, e-commerce, fine dining restaurant management, the OECD & IMF. Originally from Austin, TX, Bricklin received his Bachelor’s degree from Yale University and a Masters from Columbia University.
Curtis Howse is Executive Vice President and Chief Executive Officer of Payment Solutions at Synchrony, one of the nation’s premier consumer financial services companies. In this role, Curtis leads the Payment Solutions business platform at Synchrony, where he is responsible for the origination and management of a portfolio of consumer loans across numerous industries, including auto, furniture, home, powersports and others through private label credit cards and promotional financing. Curtis is focused on digital innovation and transforming the customer experience to deliver a seamless transaction process for merchants and consumers. Curtis has more than 25 years of experience in consumer finance. Prior to this role, Curtis was EVP and Head of Direct-to Consumer where he was responsible for the expansion of the company’s direct-to-consumer banking and products strategy. In this role, Curtis drove growth and digital innovation for Synchrony Bank, a $63B+ consumer bank platform offering an array of deposit and savings solutions, as well as the Synchrony Mastercard. Prior to this, Curtis was Senior Vice President and General Manager of the Diversified Client Group at Synchrony, overseeing several key partner portfolios. Prior to Synchrony’s separation from GE in 2015, Curtis held roles in operations, business development and client development at GE Consumer Finance, and led various business divisions in the U.S., Argentina, Brazil, Canada and Mexico. Curtis is an executive sponsor of Synchrony’s African American Diversity Network, one of eight Synchrony diversity networks which promote diversity and inclusion throughout the company. He also serves on the Business Advisory Board of the College of Business at Dillard University and is a member of the Executive Leadership Council. Curtis earned a bachelor’s degree in computer information systems from DeVry University
Shibani Joshi is an experienced journalist who has covered business, technology and general news for global media outlets including ABC News, Fox News Channel, Yahoo! Finance and Huffington Post. She provides commentary on business, technology and lifestyle topics and hosts events for leading corporations.
Previously, Shibani anchored a daily markets show and had her own dedicated segment on TV called “Joshi on Tech” on the Fox Business Network in New York City. In her almost 6-year tenure, she evolved into the dedicated on-air tech reporter at both Fox News Channel and Fox Business Network.
Shibani also reported extensively live on the floor of the New York Stock Exchange, Nasdaq and NYMex exchanges, covering the 2008 market crash, historic interest rate cuts, record oil prices and the biggest point drop in Dow history (at the time).
Throughout her career, Shibani has interviewed large-cap tech CEOs and executives from companies including Apple, Qualcomm, Google, Sony and Ebay. She has also interviewed execs from Uber, Dropbox, Rent the Runway and Angie’s List in their early stages.
Her unique business perspective stems from real-world corporate experience and a distinguished business education. After double majoring in finance and accounting, she worked as an investment banking analyst at Morgan Stanley in New York City, where she focused on corporate finance and M&A projects.
Joshi later moved on to Disney/ABC Media Networks, where she was the firm’s Senior Manager of Digital Strategy. In 2014, she created ShibanionTech.com, a blog focused on stories at the intersection of lifestyle and technology.
Shibani teaches at the University of Oklahoma, sits on the Board of Advisors for the Price College of Business at the University of Oklahoma, and served as a Trustee to The Children’s School in La Jolla, California.
Shibani is a graduate of the University of Oklahoma and holds an MBA from The Harvard Business School. She currently lives in the Bay Area with her 3 children.
Melissa Lee is the host of CNBC’s “Fast Money” (Monday-Thursday, 5PM-6PM ET; Friday, 5PM-5:30PM ET), which originates from the Nasdaq’s MarketSite studio in New York’s Times Square. “Fast Money” gives you the information normally reserved for the Wall Street trading floor, enabling you to make decisions that can make you money. She is also the host of “Options Action,” (Friday, 5:30PM ET), a weekly half-hour program that explains the advantages of options trading.
In addition, Lee is a member of the ensemble cast of CNBC’s “Power Lunch” (M-F, 2PM-3PM ET).
Previously, Lee was co-anchor of CNBC’s “Squawk on the Street” and host of “Money in Motion Currency Trading” and "Option's Action". She also covered investment banking, hedge funds and private equity for the network.
Lee has reported one-hour documentaries for the network, including “Rise of the Machines (2013),” “Code Wars: America’s Cyber Threat”(2011), ”Coca-Cola: The Real Story Behind the Real Thing” (2009) and ”Porn: Business of Pleasure” (2009). In 2008, Lee reported and anchored a one-hour documentary, “Made in China: People’s Republic of Profit,” from Beijing and Shanghai. She reported extensively for the network on China from the country’s growth to its challenges to the opportunities for U.S. businesses.
Lee received a 2010 Gracie Award for Outstanding Host-News and a Gerald Loeb Award nomination in 2009 for a CNBC Special Report: “Is Your Money Safe? The Fall of Lehman Brothers,” for which she co-anchored. Lee also has been nominated for two Emmy awards in Business News. In 2007, she was recognized for her report, “The $50M Con,” about a college student-turned scammer who ran a fake hedge fund and was ultimately caught by the FBI. And in 2003, she was nominated for her reporting on the proxy voting of mutual funds.
Prior to joining CNBC in 2004, Lee worked for Bloomberg Television and CNN Financial News.
Before her career in television, Lee was a consultant at Mercer Management Consulting. Her cases focused on the banking and credit card sectors.
Lee graduated with honors from Harvard College with a bachelor of arts in government. She also served as Assistant Managing Editor of the Harvard Crimson.
Seema Mody is a global markets reporter for CNBC, focusing on the intersection of foreign policy and Wall Street. She hosts the “European Close,” a daily segment on CNBC’s “Squawk Alley. which synthesizes complex topics across Europe for U.S. investors. Mody also covers industrials and the travel industry, including hotels, cruises and online travel operators, for the network.
She joined the network in July 2011 as a reporter covering the tech and IPO market from the NASDAQ. Most recently, she was co-anchor of “Worldwide Exchange” based in London where she contributed to live reports across Europe as well as Mobile World Congress in Barcelona and TNW in Amsterdam.
Previously, Mody was an anchor and reporter at CNBC-TV18 in Mumbai, India where she covered the country’s economic boom. During her time at the station, she co-anchored “Power Breakfast” and “After the Bell” as well as co-produced and anchored special features on “Mumbai Fashion Week” and “Tech Toyz.” Mody also reported on private equity deals and M&A activity across India, exclusively interviewing global private equity heads including Warburg Pincus CEO Chip Kaye, and provided daily market updates for CNBC World’s “Capital Connection” and “Cash Flow.”
Mody graduated from the University of Washington with a degree in Biological Sciences and is a member of the Council on Foreign Relations.
Contessa Brewer is a correspondent and substitute anchor for CNBC appearing throughout Business Day as well as the network’s 7pm ET newscast “The News with Shepard Smith.” She covers major news stories for CNBC including presidential elections, hurricanes, the coronavirus pandemic and trade wars. Her specialty coverage areas are casinos, the gaming industry and the insurance industry. Brewer joined the network in 2017 and is based at CNBC Global Headquarters.
A National Emmy-Award winning journalist, Brewer is known for her marathon on-air coverage of breaking news and big political stories. While an anchor for MSNBC, she hosted daily news programs and the long-running, primetime series “Caught on Camera.” As a correspondent, Brewer has contributed reports to CBS News, CBSN, WNBC, NBC News and MSNBC, where she covered a wide range of stories including presidential elections, debt ceilings, government shutdowns, natural disasters, terror attacks and celebrity news. She began her career in Reno, NV followed by Palm Springs, CA and Milwaukee, WI.
Brewer is a Remembrance Scholar and magna cum laude graduate of Syracuse University’s S.I. Newhouse School of Public Communication and Honors Program. She’s narrated several audiobooks and resides in New York with her husband, twin sons and a dappled dachshund.
Ylan Q. Mui is CNBC’s Senior Congressional Correspondent based at the network’s bureau in Washington, D.C., reporting on Capitol Hill and economic policy. She also plays a key role covering the power struggle between Big Tech and Washington as they continue to debate on Capitol Hill. Her reporting appears on television and CNBC’s digital platforms. Mui joined CNBC in February 2017 as a reporter focusing primarily on economic and regulatory policy.
Prior to CNBC, Mui spent nearly 15 years at The Washington Post, most recently as White House economic policy correspondent. She previously covered the Federal Reserve and the macroeconomy, subprime lending, consumer finance, retail and education. In addition, Mui reported on major international stories, including the Greek financial crisis and Brexit, as well as national disasters such as the BP oil spill and Hurricane Katrina.
Mui began her career as a receptionist and obituary writer at The Times-Picayune in New Orleans, where she was born and raised.
Mui graduated from Loyola University in New Orleans with a major in communications and a double minor in biology and philosophy. She is a member of the Asian American Journalists Association, where she is a past vice president of the Washington, DC chapter. She is also a graduate of AAJA’s Executive Leadership Program.
Kate Rogers joined CNBC in September 2014 as a reporter based at the network's Global Headquarters in Englewood Cliffs, New Jersey. Rogers covers small business and entrepreneurship for the network appearing on CNBC's Business Day programming and providing daily stories and videos to CNBC.com. She will also contribute to the network's overall markets coverage.
Previously, Rogers was a personal finance and small business reporter for FOX Business and FOXBusiness.com. While there, she reported across FBN's and FOX News' daily programming. She also created and hosted a web series on entrepreneurship and startups called "Growing Your Business" for FOXBusiness.com.
Prior to FBN, Rogers was a reporter at the Nonprofit Times covering the business aspect of nonprofit management, and was an editor at the Union County Local Source.
Rogers holds a bachelor's degree in English with a concentration in Journalism and a minor in Women's Studies from the University of Delaware.
Sharon Epperson, named one of “12 to Watch in TV News,” can be seen regularly on CNBC television and other media platforms.
As CNBC’s senior personal finance correspondent, Epperson covers the many facets of how people manage, grow and protect their money. Her expertise includes saving and investing for retirement, paying for college, managing mortgage, student loan, credit card and other debt, and building a financial legacy through estate planning.
Preparing your finances for the unexpected is another critical (and personal) aspect of her reporting. In September 2016, Epperson sustained a ruptured brain aneurysm and she nearly lost her life. She has become a staunch advocate for health and wellness issues, raising awareness about brain aneurysms and funding for research. In September 2018, she and her family established “The Sharon Epperson Chair of Research” through the Brain Aneurysm Foundation to provide grants for research on early detection and innovative treatments.
Epperson is a lead contributor to “Invest in You: Ready. Set. Grow.,” a multi-platform financial wellness and education initiative at CNBC in partnership with the micro-investing app Acorns, and developed its companion 8-week learning course and weekly newsletter, “Invest in You: Money 101.” She also contributes to NBC’s TODAY and NBC Nightly News as well as Today.com and NBCNews.com.
Her book, The Big Payoff: 8 Steps Couples Can Take to Make the Most of Their Money-and Live Richly Ever After, was a finalist for the Books for a Better Life Awards, honoring works that have “changed the lives of millions.” She also was a contributing writer for The Experts’ Guide to Doing Things Faster. Her personal finance expertise has been featured in numerous publications, including The Wall Street Journal, The Washington Post, The Boston Globe, USA Weekend, Self, Essence, Ebony and TIME, where she had covered business, culture, social issues and health as a correspondent prior to joining CNBC.
Epperson has numerous industry and civic awards, including the Special Achievement Award from the National Association of Personal Financial Advisors (NAPFA) and the Savvy Inspiration Award from the non-profit, financial empowerment group Savvy Ladies. She won an Alliance for Women in Media’s Gracie Award for Outstanding Online Host for her “Financial Advisor Playbook” video series on CNBC.com. She has received the Vanguard Award for her distinguished career in business and personal finance reporting from the National Urban League Guild, and the All-Star Award from the Association of Women in Communications. She also has won awards from the New York Festivals, the New York Association of Black Journalists and the National Association of Black Journalists.
Epperson is committed to improving financial literacy, particularly in underserved communities. She was invited to the White House during President Obama’s administration to speak about financial literacy and to moderate a public meeting of the President’s Advisory Council on Financial Capability at the U.S. Treasury Department. She also speaks frequently at conferences and events for local and national organizations, colleges and universities about many facets of personal finance.
An adjunct professor at Columbia University’s School of International and Public Affairs, Epperson has also taught courses at Columbia’s Graduate School of Journalism. She enjoys teaching the importance of budgeting and building long-term savings as part of her professional development courses for graduate students.
Epperson received her bachelor’s in sociology and government from Harvard University, a master of international affairs degree from Columbia University, and an honorary doctorate from Carlow University in Pittsburgh. A Pittsburgh native, she has also been inducted into the Hall of Fame at Taylor Allderdice High School, her alma mater.
She currently lives with her husband and two children in Westchester County, N.Y.
Tyler Mathisen co-anchors CNBC's "Power Lunch" (M-F, 1PM-3PM ET), one of the network's longest running program franchises. He is also Vice President, Events Strategy for CNBC, working closely with the network's events team to grow the rapidly expanding business.
Previously, Mathisen was co-anchor of "Nightly Business Report," an award-winning evening business news program produced by CNBC for U.S. public television. In 2014, NBR was named best radio/TV show by the Society of American Business Editors and Writers (SABEW). Since joining CNBC in 1997, Mathisen has held a number of positions including managing editor of CNBC Business News, responsible for directing the network's daily content and coverage. He was also co-anchor of CNBC's "Closing Bell."
Mathisen has reported one-hour documentaries for the network including "Best Buy: The Big Box Fights Back," "Supermarkets Inc: Inside a $500 Billion Money Machine" and "Death: It's a Living." Mathisen was also host of the CNBC series "How I Made My Millions."
Prior to CNBC, Mathisen spent 15 years as a writer, senior editor and top editor for Money magazine. Among other duties, he supervised the magazine's mutual funds coverage, its annual investment forecast issue and its expansion into electronic journalism, for which it won the first-ever National Magazine Award for New Media in 1997.
In 1993, Mathisen won the American University-Investment Company Institute Award for Personal Finance Journalism for a televised series on "Caring for Aging Parents," which aired on ABC's "Good Morning America." Mathisen served as money editor of "GMA" from 1991 to 1997. He also won an Emmy Award for a report on the 1987 stock market crash that aired on New York's WCBS-TV.
A native of Arlington,Va., Mathisen graduated with distinction from the University of Virginia.
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FROM SURVIVING TO THRIVING
As we segue into a “new normal,” questions remain over what it takes to reinvent and revitalize your business. A Shark is here with the answers and advice you’ll need to set the wheels in motion to stage a successful comeback. Robert Herjavec, “Shark Tank” Co-Host; Herjavec Group Founder
Interviewer: Tyler Mathisen, CNBC “Power Lunch” Co-Anchor & Vice President, Events Strategy Watch the full interview
CRISIS MANAGEMENT: LESSONS FROM THE FRONT LINE No industry has been more ravaged by the pandemic than restaurants. One owner will share how he continues to conquer the steepest of obstacles, the secret to staying hopeful, and what all business owners can do to help combat the recent surge of anti-Asian hate. Ming Tsai, Chef & Restaurant Owner
Interviewer: Kate Rogers, CNBC Reporter Watch the full interview
ON THE MONEY
Decreased revenue, plus a variety of newly added expenses, equals a financial conundrum for many small business owners. We’ll discuss where to look for resources and funds in order to recover, rebuild, and futureproof your business. Melissa Bradley, 1863 Venture Fund Managing Partner Sharon Miller, Bank of America Head of Small Business
Interviewer: Melissa Lee, CNBC Host, “Fast Money” & “Options Action” Watch the full interview
BREAKOUT SESSIONS:
Psych 101: New Behaviors, New Opportunities
The pandemic has greatly disrupted daily life, and, as a result, consumers have adapted and shopping habits have shifted. We’ll take a deep dive into consumer psychology to better understand these new behavioral trends, and how best to tap into them. Deborah Small, PhD, Wharton Professor of Marketing & Psychology
Interviewer: Contessa Brewer, CNBC Correspondent Watch the full interview
Rally for Recovery
The US Chamber of Commerce has joined forces with the White House in an effort to help businesses protect employees, customers, and communities while working to end the pandemic. Learn about new initiatives underway, and resources available to small businesses, and meet the owners of two small businesses who will share how they pivoted during the pandemic. Neil Bradley, US Chamber of Commerce EVP and Chief Policy Officer Jeff Good, Mangia Bene President Celia Ward-Wallace, South LA Café Co-Founder Joe Ward-Wallace, South LA Café Co-Founder
Interviewer: Ylan Mui, CNBC Senior Congressional Correspondent Watch the full interview
Adapting Your Small Business to Remain Competitive Sponsored and programmed by Synchrony If the pandemic has revealed one key lesson for small businesses, it’s that they need to be able to react and adjust to new situations – from financing to digital transformation and more. This session will take a look at changing consumer expectations, and ways in which small businesses can better prepare to meet the new needs of customers. Bricklin Dwyer, Mastercard EVP, Chief Economist Curtis Howse, Synchrony EVP & CEO for Payment Solutions
Moderator: Shibani Joshi, Business Journalist
CREATIVE IDEAS TO CONQUER A COMEBACK Coming up with new, outside-of-the-box ideas is no longer optional for small businesses. It’s imperative. We’ll discuss the exciting potential of NFT’s to create new revenue, and creative strategies every entrepreneur should follow when it comes to using social media to market their business.
Gary Vaynerchuk, VaynerMedia CEO
Interviewer: Seema Mody, CNBC Global Markets Reporter and Host, “Trading Nation” Watch the full interview
THE POWER OF OPTIMISM
Apparel company Life is Good had just come off a record year when Covid hit and suddenly upended their small business. We’ll learn the ways in which they successfully pivoted, and how the power of optimism during turbulent times is crucial not only for owners and employees, but the bottom line. Bert Jacobs, Life is Good Co-Founder & CEO
Interviewer: Sharon Epperson, CNBC Senior Personal Finance Correspondent Watch the full interview
3:30pm ET
Program Concludes
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Sponsors
Synchrony is a premier consumer financial services company. We deliver a wide range of specialized financing programs, as well as innovative consumer banking products, across key industries including digital, retail, home, auto, travel, health and pet. Synchrony enables our partners to grow sales and loyalty with consumers. We are one of the largest issuers of private label credit cards in the United States; we also offer co-branded products, installment loans and consumer financing products for small- and medium-sized businesses, as well as healthcare providers. Synchrony is changing what’s possible through our digital capabilities, deep industry expertise, actionable data insights, frictionless customer experience and customized financing solutions.
