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Small Business Playbook

Opportunity Amidst Uncertainty

It’s a summer of uncertainty for small businesses, as inflation continues to reach record highs. With a possible recession on the horizon, it is more important than ever for entrepreneurs to think strategically and bolster all facets of their business in order to withstand today’s turbulence, and emerge stronger for a better tomorrow.

The CNBC Small Business Playbook virtual summit will offer insight and advice from tops experts on how businesses can hedge against inflation, supply chain disruptions, labor challenges, and more.​

For CNBC Small Business Playbook editorial coverage, stories and video, visit www.cnbc.com/small-business-playbook/.

Speakers

Melissa Bradley

Melissa L. Bradley is Founder of 1863 Ventures, a business development program that accelerates New Majority entrepreneurs from high potential to high growth. Melissa serves as General Partner of 1863 Venture Fund, Venture Partner at NextGen Ventures and serves an advisor to Reign Ventures, New Voices Foundation, as well as the Halcyon Fund. She is also a member of the Milken Diversity, Equity and Inclusion in Asset Management Initiative, Goldman Sachs’ One Million Black Women Advisory Council, Launch with GS Advisory Council, Fast Company Executive Board, Square & Forbes Small Business Advisory Team, as well as the Target Accelerators Entrepreneurs Advisory Council. Melissa is the former Co-Chair, National Advisory Council for Innovation and Entrepreneurship and was named one of The Most Entrepreneurial Women Investors in 2018.

Melissa is a professor at the McDonough School of Business at Georgetown University where she teaches impact investing, social entrepreneurship, P2P economies, and innovation. In 2021 she was awarded Peter W. Gonzalez, Jr. Award for Excellence in Adjunct Faculty Teaching. In 2020, Melissa received The Ideas Worth Teaching Award which celebrates exceptional courses that are preparing future business leaders to tackle society’s largest challenges and create a more inclusive, just, and sustainable version of capitalism.

Melissa's educational background includes graduation from Georgetown University in 1989 with a Bachelor of Science degree in Finance from the School of Business, and a Master’s degree in Business Administration in Marketing from American University in 1993.

Bethenny Frankel

Bethenny Frankel is a self-made businesswoman, TV producer, multiple New York Times bestselling author, and mother. Bethenny recently made a multi-year deal with MGM Television and Mark Burnett to generate unscripted television projects that she will produce.
Coming to HBO Max, Bethenny is set to headline a new business competition series, The Big Shot with Bethenny, from MGM Television, Mark Burnett and her own B Real Productions. In the upcoming eight-episode series, the next generation of business moguls will compete for a chance to win a spot on her Skinnygirl executive team.

She is the Founder & CEO of Skinnygirl, a lifestyle brand offering practical solutions to women, including the launch of the Skinnygirl Jeanswear Collection, which sold out on HSN within its first few hours.
Bethenny has teamed up with Endeavor Content to create Just B, a podcast devoted to being a self-made mogul in business, lifestyle and beyond. Just B with Bethenny Frankel launched in September 2020, instantly topping the charts becoming ranked #4 on the Apple Podcast episodes chart and the #1 podcast in the society and culture category within the first week. Just B with Bethenny Frankel is available on Apple, Spotify and other listening platforms.

Laura Huang

Laura Huang is a professor of Business Administration at the Harvard Business School. Laura’s research examines interpersonal relationships and implicit bias in entrepreneurship and in the workplace. She is the creator and co-founder of Project EMplify, an initiative dedicated to addressing inequality and disadvantage through personal empowerment.
Her award-winning research has been featured in the Financial Times, The Wall Street Journal, USA Today, Forbes, and Nature, and she was named one of the 40 Best Business School Professors Under the Age of 40 by Poets & Quants, and to the Thinkers 50 Radar list as one of the leading management thinkers in the world.
Previously, she held positions in investment banking, consulting, and management, for organizations such as Standard Chartered Bank, IBM Global Services, and Johnson & Johnson.
Laura holds an MS and BSE in electrical engineering, both from Duke University, an MBA from INSEAD, and a PhD from the University of California, Irvine. Her first book is entitled EDGE: Turning Adversity into Advantage. Sign up and learn more about Project EMplify at: https://projectemplify.org.

Jill Martin

Jill Martin is an Emmy Award-winning television personality and New York Times bestselling author. Martin is the Lifestyle Contributor on NBC’s TODAY show known for her wildly popular “Steals and Deals” segments. She also serves as a guest co-host for the 3rd Hour of Today. After writing three fashion self-help books, Jill wanted to create a line of products for women to bring ease, comfort, and accessible elegance into their lives. Jill created a lifestyle brand for QVC that is coveted by the world’s most famous celebrities and adored by women (& men) across the world.

Nada Sanders

Dr. Nada Sanders is the Distinguished Professor of Supply Chain Management at the D’Amore-McKim School of Business at Northeastern University. Dr. Sanders is an internationally recognized thought leader and expert in forecasting, predictive analytics, risk management and supply chain management. Her expertise is in identifying best practices in forecasting, developing a corporate technology strategy, and creating a resilient supply chain. She is author of the books Big Data Driven Supply Chain Management (Pearson), Foundations of Sustainable Business (Wiley), Forecasting Fundamentals (BEP) as well as Supply Chain Management: A Global Perspective in its 2nd edition (Wiley), and is co-author of the book Operations Management, in its 6th edition.

She has experience collaborating with industry and NGO leaders creating teams of both faculty and practitioners to jointly address research questions. As Research Director of the Supply and Value Chain Center (SVCC) at TCU, she was instrumental in developing a programmatic research agenda that unified business challenges of SVCC members with faculty research interests.

Dr. Sanders has authored over one hundred scholarly works and has served on the editorial boards of prominent journals in her field, including the Journal of Operations Management, Production and Operations Management, Decision Sciences Journal, Journal of Business Logistics, and International Institute of Forecasting.

Holly Wade

Holly Wade is the director of research and policy analysis for NFIB, where she provides analysis on public policy issues and economic trends affecting small business. She also produces the monthly Small Business Economic Trends survey with NFIB’s chief economist. She is a member of the National Association of Business Economics, National Economists Club, and the Department of Commerce’s Industry Trade Advisory Committee on Small and Minority Business. She has undergraduate degrees in Political Science and Sociology from the University of Washington and a Masters of Public Policy from the University of Denver.

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