May 01, 2023

Keynote speakers include executives from Shopify, Goldman Sachs Foundation, among others as well as a notable NBA All-Star; plus an exciting announcement from NBC TODAY’s “Steals & Deals” franchise for small business owners

ENGLEWOOD CLIFFS, N.J., May 1, 2023 – CNBC, First in Business Worldwide, today announced the lineup for its small business event franchise, Small Business Playbook: Growth and Opportunity in 2023, which will take place on Thursday, May 4 at 1pm ET. CNBC’s event will convene top experts in entrepreneurship across a variety of industries to offer insight and advice on how to navigate times of economic uncertainty and ways to help businesses grow and succeed.

Small Business Playbook will host discussions around topics such as the current state of the economy, strategies to access working capital, targeting existing and future customers on a deeper level, important businesses tools to help small businesses succeed, among others.

Small Business Playbook will feature speakers including:

Asahi Pompey, Goldman Sachs Foundation Global Head of Corporate Engagement & President Harley Finkelstein, Shopify President Damian Lillard, NBA & Move Insoles Co-Founder Hannah Fernandez, SCORE Chicago Chair Nicole Elam, National Bankers Association President & CEO Jill Martin, TODAY Lifestyle & Commerce Contributor

The event is also teaming up with TODAY‘s “Steals & Deals” franchise for an exciting announcement, CNBC Small Business Playbook: The Big Pitch powered by TODAY, that will help take entrepreneurs and their small businesses to the next level. To learn more details, join the event on Thursday, May 4th.

The network’s expert roster of reporters will moderate the interviews and content from the program will be featured on CNBC’s Business Day programming and CNBC Digital as well as a variety of social media platforms. To be a part of the conversation, use #CNBCSmallBiz.

Capital Group, Comcast Business, Hiscox and WonderTrust are sponsors of Small Business Playbook.

To learn more about the event and register to attend, please visit:

For more information about CNBC Events, attending, speaking or sponsoring, go to:

About CNBC:

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business content consumed by more than half a billion people per month across all platforms. The network’s 15 live hours a day of news programming in North America (weekdays from 5:00 a.m. – 8:00 p.m. ET) is produced at CNBC’s global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of reality programming, CNBC’s highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also offers content through its vast portfolio of digital products such as:, which provides financial market news and information to CNBC’s investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit

Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at For more information about NBCUniversal, please visit



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