April 21, 2021

Virtual Event to Offer Small Business Owners Actionable Advice to Plan a Strong Comeback

ENGLEWOOD CLIFFS, N.J., April 21, 2021 – CNBC, First in Business Worldwide, today announced the lineup for its small business event franchise, Small Business Playbook, which will take place on Tuesday, May 4th at 2pm ET.

This virtual summit will bring together the most trusted and inspirational voices in business to provide critical advice and vital resources to help owners overcome extraordinary obstacles and stage a strong comeback. Led by CNBC anchors and reporters, the conference will offer audience members practical and interactive seminars on specific issues catered to small business owners in a post-pandemic environment and beyond.

Featured speakers include:

Melissa Bradley, Managing Partner, 1863 Venture Fund, Neil Bradley, Executive Vice President and Chief Policy Officer, U.S. Chamber of Commerce, Jeff Good, President, Mangia Bene Restaurant Management Group, Robert Herjavec, Co-Host, “Shark Tank” and Founder, Herjavec Group, Bert Jacobs, Co-Founder and Chief Executive Officer, Life is Good, Deborah Small, The Laura and John J. Pomerantz Professor of Marketing and Psychology, Wharton School at University of Pennsylvania, Ming Tsai, Chef and Restauranteur, Gary Vaynerchuk, Chief Executive Officer, VaynerMedia and VaynerX, Joe and Celia Ward-Wallace, Co-Founders and Owners, South LA Café

Small Business Playbook will host discussions around topics such as: what it takes to reinvent and revitalize a business, where to look for resources and funds in order to rebuild, and how businesses can tap into the changes in consumer behavior to better position themselves for customer acquisition and retention, among others.

Content from the conference will be made available throughout CNBC’s Business Day programming and on CNBC Digital as well as a variety of social media platforms. To join the conversation, use #CNBCSmallBiz.

Synchrony is the sponsor of Small Business Playbook.

To learn more about the event and register to attend, please visit:

For more information about CNBC Events, attending, speaking or sponsoring, go to:

About CNBC:

CNBC is the recognized world leader in business news, providing real-time financial market coverage, business content and general news consumed by more than 547 million people per month across all platforms. The network’s 15 live hours a day of news programming in North America (weekdays from 5:00 a.m. – 8:00 p.m. ET) is produced at CNBC’s global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.

CNBC also offers content through its vast portfolio of digital products such as:, which provides financial market news and information to CNBC’s investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC Select, a financial site providing content to help users make informed decisions around choosing the right financial products for their lives; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit

Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at For more information about NBCUniversal, please visit



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