ABOUT
Net/Net Summit

CNBC Net/Net is an event-driven editorial franchise that examines the ways companies are promoting and managing innovation, exploiting rapid change and using technology to accelerate growth exponentially.

In this time of rapid technological innovation, shifting demographics and consumer behavior, change comes lightning fast. Net/Net is not a tactical guide or a how-to workshop. We are exploring big trends–technological, demographic, consumer–that will have medium to long-term impact on companies.

Who should attend: Net/Net is geared toward senior financial executives.
No longer a ‘chief accountant,’ today’s financial chiefs are increasingly relied upon by CEOs and boards for strategic guidance. Financial leaders need to be constantly updating their knowledge and expectations or they will be left behind. Net/Net, with a tone of urgency and nimbleness, helps our audience make confident, informed decisions.

SPEAKERS

Wilbur
Ross

United States Department of Commerce

Wilbur Ross is the U.S. Secretary of Commerce.

Wilbur Ross

Wilbur L. Ross, Jr. was sworn in by Vice President Mike Pence as the 39th Secretary of Commerce on February 28, 2017. Secretary Ross is the principal voice of business in the Trump Administration, ensuring that U.S. entrepreneurs and businesses have the tools they need to create jobs and economic opportunity.

Secretary Ross is the former Chairman and Chief Strategy Officer of WL Ross & Co. LLC and has over 55 years of investment banking and private equity experience. He has restructured over $400 billion of assets in the airline, apparel, auto parts, banking, beverage, chemical, credit card, electric utility, food service, furniture, gypsum, homebuilding, insurance, marine transport, mortgage origination and servicing, oil and gas, railcar manufacturing and leasing, real estate, restaurant, shipyard, steel, textile and trucking industries. Secretary Ross has been chairman or lead director of more than 100 companies operating in more than 20 different countries.

Named by Bloomberg Markets as one of the 50 most influential people in global finance, Secretary Ross is the only person elected to both the Private Equity Hall of Fame and the Turnaround Management Hall of Fame. He previously served as privatization adviser to New York City Mayor Rudy Giuliani and was appointed by President Bill Clinton to the board of the U.S.-Russia Investment Fund. President Kim Dae-jung awarded Secretary Ross a medal for helping South Korea during its financial crisis and, in November 2014, the Emperor of Japan awarded him the Order of the Rising Sun, Gold and Silver Star.

As a philanthropist, Secretary Ross has served as Chairman of the Japan Society, Trustee of the Brookings Institution and Chairman of its Economic Studies Council, International Counsel Member of the Musée des Arts Décoratifs in Paris, Trustee of the Blenheim Foundation, President of the American Friends of the Rene Magritte Museum in Brussels and Director of the Palm Beach Civic Association. He also was an Advisory Board Member of Yale University School of Management.

Secretary Ross is a graduate of Yale University and Harvard Business School (with distinction). He and his wife Hilary Geary Ross have four children, Jessica Ross, Amanda Ross, Ted Geary and Jack Geary.

Nelson
Peltz

Trian Partners

Nelson Peltz is CEO and a founding partner of Trian Fund Management.

Nelson Peltz

Nelson Peltz is Chief Executive Officer and a founding partner of Trian Fund Management, L.P. (“Trian”). Mr. Peltz, along with Peter May and Ed Garden, founded Trian in November 2005. Trian invests in under-performing and undervalued public companies and then works constructively with the management and Boards of Directors of those companies to create shareholder value through a combination of strategic re-direction, improved operational execution, more efficient capital allocation and stronger focus.

Mr. Peltz serves as the non-executive Chairman of The Wendy’s Company. Mr. Peltz is also a director of Mondelēz International, Inc., Sysco Corporation, and The Madison Square Garden Company. He previously served as a director of H. J. Heinz Company from September 2006 to June 2013, Legg Mason, Inc. from October 2009 to December 2014 and Ingersoll-Rand plc from August 2012 to June 2014. Mr. Peltz was recognized by The National Association of Corporate Directors in 2010, 2011 and 2012 as among the most influential people in the global corporate governance arena. From April 1993 through June 2007, Mr. Peltz served as Chairman and Chief Executive Officer of Triarc Companies, Inc. which during that period of time owned Arby's Restaurant Group, Inc. and the Snapple Beverage Group, as well as other consumer and industrial businesses.

Mr. Peltz was Chairman and Chief Executive Officer and a director of Triangle Industries, Inc. from 1983 until December 1988, the largest packaging company in the world and a Fortune 100 industrial company, when that company was acquired by Pechiney, S.A., a leading international metals and packaging company. Mr. Peltz began his business career in 1963 when he joined his family food business.

Mr. Peltz is Honorary Co-Chairman of the Board of Trustees and Chairman of the Board of Governors of the Simon Wiesenthal Center. In addition, he is a member of the Board of Overseers of the Weill Cornell Medical College and Graduate School of Medical Sciences, a member of the Intrepid Advisory Council, a former member of the Board of Trustees of the Intrepid Museum Foundation and an Advisor and a member of the Executive Council of No Labels.

A native of Brooklyn, New York, Mr. Peltz attended The Wharton School of the University of Pennsylvania.

Irene
Rosenfeld

Mondelēz International

Irene Rosenfeld is Chairman and CEO of Mondelēz International.

Irene Rosenfeld

Irene is Chairman and CEO of Mondelēz International, the global snacking powerhouse launched following her decision to spin-off of the company’s North American grocery operations in October 2012. Creating delicious moments of joy in 165 countries, Mondelēz International (NASDAQ: MDLZ), with 2015 net revenue of approximately $30 billion, is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.

Since returning to Kraft Foods, the predecessor to Mondelēz International, in June 2006 as CEO and then Chairman in March 2007, Irene has changed the face, footprint and prospects of the company by reinvigorating iconic brands, transforming the portfolio into high-growth snacks categories, strengthening the company’s presence in emerging markets and aggressively improving margins.

The Financial Times, Fortune and Forbes have repeatedly ranked Irene on their lists of the “Top 50 Women in Global Business,” “50 Most Powerful Women in Business” and as one of the world’s “100 Most Powerful Women.”

Irene holds a Ph.D. in Marketing and Statistics, an M.S. in Business Administration and a B.A. in Psychology – all from Cornell University. She is active in a number of industry and community organizations, including The Economic Club of Chicago, the Board of the Consumer Goods Forum and The Business Council.

Michael
White

DIRECTV

Michael D. White is a former chairman, president, CEO, and director of DIRECTV.

Michael White

Michael D. White is a former chairman, president, CEO, and director of DIRECTV. White also has served as chairman and CEO of PepsiCo International; as president and CEO of PepsiCo’s Frito-Lay division in Europe, Africa, and the Middle East; as VP of planning, SVP, and CFO for PepsiCo. Inc.; as EVP and CFO for Pepsi-Cola Co. worldwide; and as EVP and CFO of Frito-Lay International. Earlier in his career, White was an SVP at Avon Products Inc., and a management consultant at Bain & Co. and Arthur Andersen & Co. Mr. White is a member of the boards of directors for Bank of America, Whirlpool, and a Trustee of Boston College. He is an advisory partner for Trian Fund Management LP.

David
Martin

M-CAM International

Founder and Chairman of M·CAM, Dr. Martin has served as the Senior Advisor for over 128 countries throughout the OECD.

David Martin

Dr. David Martin is, as Buckminster Fuller once wrote, “not a thing – a noun… but a verb, an evolutionary process – an integral function of the universe.” For three decades, David has built economic, business, social and philosophical models that don’t fight the existing reality but make prevailing models obsolete. From public policy to innovation; from banking to breaking bread with friends and strangers; from the laboratory to the rainforest; his work evidences a relentless commitment to engaging humanity and the ecosystem with dignity and liberty. Together with his colleagues at M·CAM®, he embodies integral engagement from grassroots to global.

Founder and Chairman of M·CAM®, Dr. Martin has served as the Senior Advisor for over 128 countries throughout the OECD on matters of finance, trade, and technology procurement, as well as working with Allied Intelligence Operations for nearly 30 years.

Rick
Ledgett

The Cipher Brief

Rick Ledgett is a former Deputy Director of the National Security Agency and cyber expert at The Cipher Brief.

Rick Ledgett

Rick Ledgett served as the Deputy Director of the National Security Agency from January 2014 until his retirement in April 2017, culminating a nearly 40 year career in cryptology at NSA and in the U.S. Army. He previously led the Media Leaks Task Force, the Agency’s response to the Snowden leaks. He was the first National Intelligence Manager for Cyber at the Office of the Director of National Intelligence, and he directed NSA’s 24/7 cyber threat operations center.

Mark
Kelton

The Cipher Brief

Mark Kelton is currently Director of Threat Insider Solutions at Cipher Systems, LLC.

Mark Kelton

Mark Kelton is currently Director of Threat Insider Solutions at Cipher Systems, LLC. Kelton is a retired senior Central Intelligence Agency executive with 34 years of experience in intelligence operations. He completed his career in 2015 after serving as Deputy Director of the National Clandestine Service for Counterintelligence. Mr. Kelton’s distinguished career includes sixteen years of overseas service, to include four assignments in key CIA field leadership positions.

SPEAKERS

  • WILBUR ROSS

    United States Department of Commerce

    Read Bio ⟶

    WILBUR ROSS

    Wilbur L. Ross, Jr. was sworn in by Vice President Mike Pence as the 39th Secretary of Commerce on February 28, 2017. Secretary Ross is the principal voice of business in the Trump Administration, ensuring that U.S. entrepreneurs and businesses have the tools they need to create jobs and economic opportunity.

    Secretary Ross is the former Chairman and Chief Strategy Officer of WL Ross & Co. LLC and has over 55 years of investment banking and private equity experience. He has restructured over $400 billion of assets in the airline, apparel, auto parts, banking, beverage, chemical, credit card, electric utility, food service, furniture, gypsum, homebuilding, insurance, marine transport, mortgage origination and servicing, oil and gas, railcar manufacturing and leasing, real estate, restaurant, shipyard, steel, textile and trucking industries. Secretary Ross has been chairman or lead director of more than 100 companies operating in more than 20 different countries.

    Named by Bloomberg Markets as one of the 50 most influential people in global finance, Secretary Ross is the only person elected to both the Private Equity Hall of Fame and the Turnaround Management Hall of Fame. He previously served as privatization adviser to New York City Mayor Rudy Giuliani and was appointed by President Bill Clinton to the board of the U.S.-Russia Investment Fund. President Kim Dae-jung awarded Secretary Ross a medal for helping South Korea during its financial crisis and, in November 2014, the Emperor of Japan awarded him the Order of the Rising Sun, Gold and Silver Star.

    As a philanthropist, Secretary Ross has served as Chairman of the Japan Society, Trustee of the Brookings Institution and Chairman of its Economic Studies Council, International Counsel Member of the Musée des Arts Décoratifs in Paris, Trustee of the Blenheim Foundation, President of the American Friends of the Rene Magritte Museum in Brussels and Director of the Palm Beach Civic Association. He also was an Advisory Board Member of Yale University School of Management.

    Secretary Ross is a graduate of Yale University and Harvard Business School (with distinction). He and his wife Hilary Geary Ross have four children, Jessica Ross, Amanda Ross, Ted Geary and Jack Geary.

  • NELSON PELTZ

    Trian Partners

    Read Bio ⟶

    NELSON PELTZ

    Nelson Peltz is Chief Executive Officer and a founding partner of Trian Fund Management, L.P. (“Trian”). Mr. Peltz, along with Peter May and Ed Garden, founded Trian in November 2005. Trian invests in under-performing and undervalued public companies and then works constructively with the management and Boards of Directors of those companies to create shareholder value through a combination of strategic re-direction, improved operational execution, more efficient capital allocation and stronger focus.

    Mr. Peltz serves as the non-executive Chairman of The Wendy’s Company. Mr. Peltz is also a director of Mondelēz International, Inc., Sysco Corporation, and The Madison Square Garden Company. He previously served as a director of H. J. Heinz Company from September 2006 to June 2013, Legg Mason, Inc. from October 2009 to December 2014 and Ingersoll-Rand plc from August 2012 to June 2014. Mr. Peltz was recognized by The National Association of Corporate Directors in 2010, 2011 and 2012 as among the most influential people in the global corporate governance arena. From April 1993 through June 2007, Mr. Peltz served as Chairman and Chief Executive Officer of Triarc Companies, Inc. which during that period of time owned Arby's Restaurant Group, Inc. and the Snapple Beverage Group, as well as other consumer and industrial businesses.

    Mr. Peltz was Chairman and Chief Executive Officer and a director of Triangle Industries, Inc. from 1983 until December 1988, the largest packaging company in the world and a Fortune 100 industrial company, when that company was acquired by Pechiney, S.A., a leading international metals and packaging company. Mr. Peltz began his business career in 1963 when he joined his family food business.

    Mr. Peltz is Honorary Co-Chairman of the Board of Trustees and Chairman of the Board of Governors of the Simon Wiesenthal Center. In addition, he is a member of the Board of Overseers of the Weill Cornell Medical College and Graduate School of Medical Sciences, a member of the Intrepid Advisory Council, a former member of the Board of Trustees of the Intrepid Museum Foundation and an Advisor and a member of the Executive Council of No Labels.

    A native of Brooklyn, New York, Mr. Peltz attended The Wharton School of the University of Pennsylvania.

  • IRENE ROSENFELD

    Mondelēz International

    Read Bio ⟶

    IRENE ROSENFELD

    Irene is Chairman and CEO of Mondelēz International, the global snacking powerhouse launched following her decision to spin-off of the company’s North American grocery operations in October 2012. Creating delicious moments of joy in 165 countries, Mondelēz International (NASDAQ: MDLZ), with 2015 net revenue of approximately $30 billion, is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum.

    Since returning to Kraft Foods, the predecessor to Mondelēz International, in June 2006 as CEO and then Chairman in March 2007, Irene has changed the face, footprint and prospects of the company by reinvigorating iconic brands, transforming the portfolio into high-growth snacks categories, strengthening the company’s presence in emerging markets and aggressively improving margins.

    The Financial Times, Fortune and Forbes have repeatedly ranked Irene on their lists of the “Top 50 Women in Global Business,” “50 Most Powerful Women in Business” and as one of the world’s “100 Most Powerful Women.”

    Irene holds a Ph.D. in Marketing and Statistics, an M.S. in Business Administration and a B.A. in Psychology – all from Cornell University. She is active in a number of industry and community organizations, including The Economic Club of Chicago, the Board of the Consumer Goods Forum and The Business Council.

  • MICHAEL WHITE

    DIRECTV

    Read Bio ⟶

    MICHAEL WHITE

    Michael D. White is a former chairman, president, CEO, and director of DIRECTV. White also has served as chairman and CEO of PepsiCo International; as president and CEO of PepsiCo’s Frito-Lay division in Europe, Africa, and the Middle East; as VP of planning, SVP, and CFO for PepsiCo. Inc.; as EVP and CFO for Pepsi-Cola Co. worldwide; and as EVP and CFO of Frito-Lay International. Earlier in his career, White was an SVP at Avon Products Inc., and a management consultant at Bain & Co. and Arthur Andersen & Co. Mr. White is a member of the boards of directors for Bank of America, Whirlpool, and a Trustee of Boston College. He is an advisory partner for Trian Fund Management LP.

  • DR. DAVID MARTIN

    M-CAM International

    Read Bio ⟶

    DR. DAVID MARTIN

    Dr. David Martin is, as Buckminster Fuller once wrote, “not a thing – a noun… but a verb, an evolutionary process – an integral function of the universe.” For three decades, David has built economic, business, social and philosophical models that don’t fight the existing reality but make prevailing models obsolete. From public policy to innovation; from banking to breaking bread with friends and strangers; from the laboratory to the rainforest; his work evidences a relentless commitment to engaging humanity and the ecosystem with dignity and liberty. Together with his colleagues at M·CAM®, he embodies integral engagement from grassroots to global.

    Founder and Chairman of M·CAM®, Dr. Martin has served as the Senior Advisor for over 128 countries throughout the OECD on matters of finance, trade, and technology procurement, as well as working with Allied Intelligence Operations for nearly 30 years.

  • RICK LEDGETT

    The Cipher Brief

    Read Bio ⟶

    RICK LEDGETT

    Rick Ledgett served as the Deputy Director of the National Security Agency from January 2014 until his retirement in April 2017, culminating a nearly 40 year career in cryptology at NSA and in the U.S. Army. He previously led the Media Leaks Task Force, the Agency’s response to the Snowden leaks. He was the first National Intelligence Manager for Cyber at the Office of the Director of National Intelligence, and he directed NSA’s 24/7 cyber threat operations center.

  • MARK KELTON

    The Cipher Brief

    Read Bio ⟶

    MARK KELTON

    Mark Kelton is currently Director of Threat Insider Solutions at Cipher Systems, LLC. Kelton is a retired senior Central Intelligence Agency executive with 34 years of experience in intelligence operations. He completed his career in 2015 after serving as Deputy Director of the National Clandestine Service for Counterintelligence. Mr. Kelton’s distinguished career includes sixteen years of overseas service, to include four assignments in key CIA field leadership positions.

AGENDA

2:30pm - 3:00pm

Welcome Reception

3:00pm - 3:05pm

Opening Remarks

Tyler Mathisen, Co-Anchor, “Power Lunch” & “Nightly Business Report”, CNBC

3:05pm - 3:30pm

CFO to the Next Level

Making the leap from CFO to CEO isn’t a simple one, nor is changing industries at a senior level. Michael White did both. We’ll talk to him about the ways being a CFO prepared him for being a CEO, as well as the strategies and tactics that worked in two very different industries.

Michael White, Fmr CEO, DIRECTV; Fmr CFO, PepsiCo; Director, Bank of America

Interviewer: Carl Quintanilla, Co-Anchor, “Squawk on the Street” & “Squawk Alley”, CNBC

3:30pm - 3:45pm

The Innovator's Index: A New Way to Value Companies

We all know about the FANGs. But there are many companies out there, far from Silicon Valley, that hold tremendous value because of their IP and other hard-to-value assets. Dr. David Martin came up with a novel way to measure these companies, and the index he created to track them is outperforming the S&P and the Dow. He’ll tell us how to find hidden value in any company.

Dr. David Martin, Founder & CEO, M-CAM International

3:45pm - 4:15pm

Growth Through Innovation

Innovation has always been the engine of American economic growth. In today’s global economy, how will the Trump Administration maintain this advantage, and how will it encourage innovation without leaving traditional industries and workers behind?

Wilbur Ross, U.S. Secretary of Commerce

Interviewer: Becky Quick, Co-Anchor, “Squawk Box” & Anchor, “On the Money”, CNBC

4:15pm - 4:35pm

Networking Break

4:35pm - 5:00pm

Cybersecurity: Facing, and Finding, Insider Threats - What Edward Snowden Taught Us

It might well go down in history as America’s worst security breach ever. This exclusive discussion will explore the NSA and CIA’s massive investigation into, and mitigation of, the Snowden leak. Hear first-hand what the NSA has done to address insider threats, with key takeaways for every company.

Rick Ledgett, Fmr Deputy Director, National Security Agency

Mark Kelton, Fmr Deputy Director for Counterintelligence, Central Intelligence Agency

Moderator: Suzanne Kelly, CEO & Publisher, The Cipher Brief; Author, “Master of War: Blackwater USA’s Erik Prince and the Business of War”

5:00pm - 5:25pm

The Exit Interview

Irene Rosenfeld is a transformative executive who has reinvigorated brands, cracked new markets and made big acquisitions, all while contending with shifting consumer tastes, macroeconomic headwinds and activist investors. She also took the bold step of spinning off Mondelez from Kraft in 2012. We’ll talk to her about taking risks, managing through industry upheaval, mentoring and succession planning and, maybe, what that ‘Mystery Oreo’ flavor is!

Irene Rosenfeld, Outgoing Chairman & CEO, Mondelez International

Interviewer: Sara Eisen, Co-Anchor, “Worldwide Exchange” & “Squawk on the Street”, CNBC

5:25pm - 5:30pm

Sponsor Remarks

Rod Johnson, SVP, ERP/EPM/SCM, Oracle

5:30pm - 6:45pm

Cocktails on the NYSE Trading Floor

6:45pm

Dinner in the Big Board Club

7:15pm - 7:35pm

The New Activism

He’d rather not be called an activist; he prefers ‘constructivist.’ But when pressure needs to be applied, he’s no shrinking violet. We’ll hear from one of the most successful, and sometimes feared, men in business today about his efforts to transform corporations, the myths and realities of ‘engaged shareholders,’ and his biggest bet ever.

Nelson Peltz, CEO & Founding Partner, Trian Partners

Interviewer: Jim Cramer, Host of “Mad Money with Jim Cramer” & Co-Anchor, “Squawk on the Street”, CNBC

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