GAME PLAN
September 10, 2024 ⎮Los Angeles

CNBC x Boardroom: Game Plan

CNBC and Boardroom are teaming up once again to produce Game Plan, a high-powered event bringing together industry leaders, visionaries, and influencers to explore the dynamic intersection of business, sports, music, and entertainment.

From what drives the modern-day sports fan to emerging opportunities in teams and leagues, this invite-only event will host the most influential leaders from across the sports landscape including athletes, owners, investors and innovators to devise a GAME PLAN for a rapidly evolving world.

Speakers

Jessica Alba

Cameron Brink

One of the most recognizable and influential athletes in the world, Cameron Brink is the newest member of the Los Angeles Sparks, having been selected #2 overall in the 2024 WNBA Draft. A Champion on the floor and a budding entrepreneur off the court, Cameron is an accomplished basketball player, businesswoman, and advocate for girls and women.

In High School, Cameron was named a McDonald's All-American, Jordan Brand Classic All-American, and Gatorade Oregon Player of the Year twice. While at Stanford, Cameron was a force since she stepped foot in Maples Pavilion: she won an NCAA Championship, was twice named Pac-12 Player of the Year, and amassed three Pac-12 Defensive Player of the Year awards. She also holds the Stanford record for blocked shots. Cameron's achievements have extended to international competition as well, where she has earned multiple gold medals with USA Basketball, winning the 2019 FIBA Under-19 and Under-18 World Cups, and recently won MVP and a gold medal at the FIBA World Cup in Vienna in 2023.

In addition to her on-court prowess, Cameron was at the forefront of recently enacted legislation allowing student-athletes to market their Name, Image, and Likeness. She used this opportunity and unique platform to raise awareness on mental health and combined her on-court leadership skills to help empower young girls through various philanthropic efforts. Her partnerships include Optimum Nutrition, Urban Decay, Olipop, Sally Hansen, Legal Zoom, SKIMS, Bumble, and many more. Recently, she signed a record-breaking shoe and apparel deal with New Balance, becoming the first female basketball athlete to ever be signed by the company.

Cameron has also made a conscious effort to make a difference as a role model and mentor, hosting an annual basketball camp for young girls called Next22, with a goal of helping these campers develop the necessary on-court and off-court skills to achieve their individual goals in life.

Cameron was born in Princeton, New Jersey and raised in Beaverton, Oregon.

Rob Manfred

Robert D. Manfred, Jr. was elected as the 10th Commissioner in the history of Major League Baseball on August 14, 2014 by vote of the 30 Major League Clubs. He officially became the sport’s leader on January 25, 2015. On July 26, 2023, Club owners again re-elected Manfred to another term through January 25, 2029.

Since Manfred began as Commissioner, two labor agreements have continued MLB’s streak of uninterrupted play on the field since 1995, an unprecedented span of at least 31 consecutive seasons. In a landmark transaction in 2017, The Walt Disney Company acquired a 75% stake in BAMTech, a leading technology platform and video streaming company created by MLB. In 2022, the sport’s revamped joint Competition Committee approved a series of historic changes to rules, which followed several years of fan polling and experimentation in the Minor Leagues. The fan-driven steps that debuted in 2023 have dramatically improved pace of play, increased action and allowed for increased athleticism on the field. The average time of a nine-inning game in 2023 (2:40) decreased by 24 minutes from 2022 and 30 minutes since 2021, and MLB had its most stolen bases in a season since 1987. The 2023 season produced a +9.6% boost in attendance over 2022, the sport’s best year-over-year increase since 1993.

Manfred has overseen the development of closer relationships with youth baseball and softball organizations and has allocated new resources toward improving MLB’s presence in the amateur ranks. Under his leadership in 2015, MLB launched its signature PLAY BALL youth engagement program, which has resulted in meaningful increases in baseball and softball participation, per the Sports & Fitness Industry Association (SFIA). Baseball and softball again combined to be the most participated sport in the United States among kids ages 6 to 12 with more than 6.5 million participants. In the first five years after the start of PLAY BALL, casual participation in baseball increased by nearly 90%.

Manfred has prioritized sustaining the game’s international growth, including through global events like the 2023 World Baseball Classic. In 2016, MLB returned to Cuba for the first time since 1999 as the Tampa Bay Rays played an historic exhibition game vs. the Cuban National Team on March 22nd at Estadio Latinoamericano in Havana, jointly attended by President Barack Obama and Cuban President Raúl Castro. In 2018, MLB staged regular season games in Puerto Rico and Mexico. In 2019, MLB opened its regular season in Japan, played multiple series in Mexico, and held an historic June series in London, which were the sport’s first games ever played in Europe. MLB has also taken the game to non-traditional domestic locations with groundbreaking events in recent seasons at Fort Bragg, North Carolina; in Williamsport, Pennsylvania, home of the Little League World Series; and in Omaha, Nebraska, home of the NCAA’s Men’s College World Series. In August 2021 and again in August 2022, MLB held a regular season game at the famed Field of Dreams site in Iowa, celebrating the beloved baseball film. The 2021 White Sox-Yankees contest was MLB’s most-watched regular season game since 1998. In 2024, MLB played its first-ever regular season games in South Korea with a season-opening series and, the day after Juneteenth, held a tribute to the Negro Leagues by playing a game at Birmingham, Alabama’s legendary Rickwood Field, where Willie Mays played as a teenager.

In 2020, Manfred oversaw the successful completion of a season impacted by the COVID-19 crisis, prioritizing health and safety in its operations and creativity on and off the field. MLB became the first sports league to start and finish a season during a pandemic, doing so in its home markets as a powerful visual example to fans of a responsible return to the workplace. The 2020 season included a streak of 59 consecutive days without a positive test among players; a positivity rate of 0.05% among Major League players and staff; and a schedule with 99.8% of its 900 games played, missing only two games that had no Postseason ramifications.

Prior to being elected Commissioner, Manfred had served as MLB’s Chief Operating Officer since 2013, managing the Commissioner’s Office in New York on behalf of Commissioner Allan H. (Bud) Selig. From 1998-2013, Manfred served as Executive Vice President, overseeing labor relations, economics and league affairs and directing all collective bargaining with the MLBPA. Competitive balance has been a hallmark of MLB the last two decades, as there have been 15 different World Series Champions in the last 22 seasons, the most variety of champions in professional sports during that span. In addition, no Club has repeated as a World Champion since 2000, an active streak that is the longest in the history of not only MLB, but all professional sports. Manfred also represented MLB on all upgrades to the game’s Joint Drug Prevention and Treatment Program, the toughest in American professional sports.

Under Manfred’s leadership, MLB has formed core partnerships with Boys & Girls Clubs of America, the Jackie Robinson Foundation and Stand Up To Cancer. In 2020, Manfred corrected a longtime mistake in the game’s history by conferring Major League status on the Negro Leagues, allowing future generations to more easily learn about this pivotal chapter and its meaning to the sport. Manfred has served as a member of the Board of Directors of the Sports Lawyers Association and the Partnership for Clean Competition. He currently serves on the Board of DREAM, a nonprofit that uses the power of teams to inspire youth to recognize their potential. In April 2016, Manfred received the Judge William B. Groat Award from his alma mater, honoring outstanding professional achievement and service to Cornell’s ILR. In November 2017, Manfred received the Jacob K. Javits Lifetime Achievement Award from the Greater New York Chapter of the ALS Association for MLB’s efforts against Lou Gehrig’s Disease. In 2021, Manfred established MLB’s new annual Lou Gehrig Day to continue the game’s support in the fight against ALS.

Manfred is a 1980 graduate of the School of Industrial and Labor Relations (ILR) at Cornell University. In 1983, he received his law degree magna cum laude from Harvard Law School, where he was an articles editor of the Harvard Law Review. Manfred was a part of the Labor and Employment Law Section of Morgan, Lewis & Bockius, LLP, and became a partner in the firm in 1992.

Manfred, a native of Rome, New York who was born in 1958, has been married to his wife Colleen since 1982. The New York residents have four adult children.

Rich Paul

Rich Paul is the CEO and founder of KLUTCH Sports Group, the powerhouse agency representing some of the biggest athletes across major professional sports. Paul founded KLUTCH Sports in 2012 in his hometown of Cleveland, Ohio, where he forged a unique and personal approach to representing top NBA talent – putting athletes first and empowering them to build careers and brands on and off the court.

In 2019, KLUTCH Sports partnered with United Talent Agency (UTA). Paul serves as UTA’s Co-Head of Sports and is an agency partner, and was appointed to UTA’s Board of Directors in 2020. In 2019, Paul was named GQ’s “PowerBroker of the Year” and “The King Maker” on the cover of Sports Illustrated. In 2021, TIME recognized KLUTCH Sports on its first-ever list of TIME100 Most Influential Companies, and Variety recently named Paul to their “Variety500” list of the most influential business leaders shaping the global media industry. Paul is also credited with driving the reversal of the so-called “Rich Paul Rule,” which would have banned agents without a college degree from representing NCAA student athletes.

In 2021, Paul and three former Nike executives formed a company called ADOPT, a creative agency focused on sport, wellness, nutrition, tech and other consumer facing products. Paul joined the Board of Trustees of LACMA and the Board of Directors of Designer Brands Inc. in 2022 and the Board of Directors of Live Nation in 2023. Paul is also a minority partner of The SpringHill Company.

In 2023, Paul also became a New York Times best-selling author with the release of his memoir, Lucky Me.

CC Sabathia

A 19-season MLB veteran, CC Sabathia retired as one of the most accomplished pitchers of his generation across a playing career for the New York Yankees, Cleveland Indians, and Milwaukee Brewers. A 6x All-Star, ALCS MVP, AL Cy Young Award winner, Black Ace, and currently third all-time in strikeouts by a left-hander, trailing only Hall of Famers Steve Carlton and Randy Johnson. In 2024, Sabathia was elected to the Cleveland Guardians Hall of Fame.

Sabathia signed with the Yankees in 2009 in what was, at the time, the largest-ever contract for a pitcher in MLB history. As a Yankee, Sabathia led the MLB in wins in both 2009 and 2010 and became a World Series champion in 2009. Sabathia finished fourth all-time in strikeouts with the Yankees (1700) and top 10 in both wins (134) and games started (306).

Drafted in the first round by the Cleveland Indians in 1998, Sabathia made his major league debut in 2001, spending 7.5 years in Cleveland, where he won a Cy Young Award in 2007. In 2008, he helped the Milwaukee Brewers reach the postseason for the first time in 26 years. Sabathia finished his career with an overall record of 251-161, a 3.74 ERA, and 3,093 strikeouts.

Sabathia and his wife Amber formed the PitCCh In Foundation, a 501(c)(3) non-profit organization, in 2008. The foundation’s mission is to enrich the lives of inner-city youth by raising their self-esteem through educational and athletic activities in the New York Tri-State area and Northern California. The foundation showcases three signature programs that provide young people with the tools to be successful in school and off the field: All-Star Baseball Clinic, Youth Backpack Program, and Baseball Field Renovations.

In early 2020, Sabathia was named Special Advisor to New York Yankees General Manager Brian Cashman, where he served until 2022. Since 2020, Sabathia has served as the Board Vice President for the Players’ Alliance, a group of more than 100 active and former professional players united to use their voice and platform to create new opportunities for the Black community in all areas of baseball and society.

In April 2022, Sabathia was named MLB’s Special Assistant to the Commissioner in a new role developed specifically to address areas critical to the future of the sport, including player relations, Diversity, Equity & Inclusion, social responsibility, youth participation, and broadcasting. Sabathia also serves as an analyst on MLB Network’s Clubhouse Edition broadcasts, where he calls games with other former players.

In 2023, Sabathia and Amber co-founded Grapefruit Media, launching New Wave in partnership with Uninterrupted. A platform for minority athletes to grow their legacy from seed to fruit.

CC and Amber, both natives of Vallejo, CA, reside in New Jersey, where they are raising four children.

Karen Bass

Mayor Karen Bass has led the nation’s second largest city with unprecedented urgency that has delivered results for all Angelenos. Thousands more unhoused Angelenos have come inside in her first year than the year before, leading to a reported drop in homelessness for the first time in years.

During her first year, LAPD received record numbers of applicants while homicides and violent crime decreased. 100,000 more city services like pothole repair and graffiti removal have been provided. Thousands of businesses opened. Hundreds of millions of dollars secured through locking arms with state and federal partners as Los Angeles continues to urgently lead on climate. And she’s just getting started.

A daughter of our city, Mayor Bass was raised with her three brothers in the Venice/Fairfax neighborhood and is a proud graduate of Hamilton High School. After serving as a front-line healthcare provider as a nurse and as a Physician Assistant, Mayor Bass founded the Community Coalition to organize the predominantly Black and Latino residents of South L.A. against substance abuse, poverty and crime, and to pioneer strategies to address the root causes behind the challenges faced by underserved neighborhoods.

After being elected to represent Los Angeles in the State Assembly, Mayor Bass was elected Speaker, making her the first African American woman to ever lead a state legislative body in the history of the United States. There she and other legislative leaders were awarded the John F. Kennedy Profile in Courage Award for their work making tough decisions to keep the state from bankruptcy while protecting vital services during the largest economic decline since the Great Depression.

While representing Los Angeles and Culver City in Congress, Mayor Bass helped protect small businesses during the pandemic, created policy to drive local jobs from federal infrastructure funding, and led the passage of what the Los Angeles Times called “the most significant child welfare policy reform in decades.”

Mayor Bass is the 43rd Mayor of Los Angeles and the first woman and second African American to be elected as the city's chief executive. She earned her bachelor's degree in health sciences from CSU Dominguez Hills before graduating from the USC Keck School of Medicine Physician Assistant Program and earning her masters degree in social work from USC.

Mayor Bass’s oldest daughter Emilia planned to follow in her mother’s footsteps working for social change. The Mayor continues to be inspired by Emilia and her son-in-law Michael’s passion for life. She has three other children, Scythia, Omar and Yvette, and two grandchildren, Michael and Henry, who live in the Los Angeles area.

Kevin Durant

Kevin Durant is a 14-year NBA veteran and forward for the Phoenix Suns. He is a 2x NBA Champion and Finals MVP, having also won an NBA MVP Award, four NBA scoring titles, two Olympic gold medals, two NBA All-Star Game MVP Awards, 13x NBA All-Star, and an NBA Rookie of the Year Award. He is also included in the NBA 75th Anniversary Team.

Off the court, Durant is co-founder of Thirty Five Ventures (35V) alongside his business partner Rich Kleiman. Founded in 2016, 35V incorporates the duo’s business entities across sports, tech, media, philanthropy, and more.

35V’s portfolio includes Boardroom, a media network covering the business of sports, entertainment, and culture; ownership stakes in emerging and undervalued teams sports properties, including Athletes Unlimited, Gotham FC, Philadelphia Union, Premier Lacrosse League, and Major League Pickleball; film and TV projects including the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and documentary NYC Point Gods (Showtime.) The company’s investment portfolio also includes 100+ early stage investments.

The Durant Family Foundation’s signature programs include Build It and They Will Ball, a global basketball court renovation project with 28 courts completed to date, and The Durant Center, a 10-year, 10-million dollar program in partnership with College Track that helps low-income and underserved students enroll and graduate from college. Durant received the season-long NBA Cares Community Assist and ESPN Muhammad Ali Sports Humanitarian awards in 2018.

Albert Pujols

JuJu Watkins

JuJu Watkins is a basketball phenom at the University of Southern California, having just finished her freshman season becoming a record-breaker along the way. In her first collegiate season, JuJu shattered a long-standing Pac-12 record by being named Freshman of the Week for 13 times this season. Additionally, she passed WNBA Hall of Famer Lisa Leslie for the most 30-point games by a USC freshman in program history. Most notably, JuJu broke the record for most points scored by a freshman in NCAA history breaking Tina Hutchinson’s record from 1983-84.

In 2024, JuJu was named USBWA National Freshman of the Year, Pac-12 Freshman of the Year, and she received the Drysdale Award. Additionally, she became an AP First-Team All-American, WBCA Coaches All-American, All-Pac-12 Team, Pac-12 All Defensive Team, and Pac-12 All-Freshman Team. Her other accolades include McDonald's All-American, two-time FIBA gold medalist, and the 2022 Gatorade California Girls Basketball Player of the Year. JuJu's skill and success on the court have made her a role model for young athletes everywhere.

Off the court, JuJu is equally impressive. She is passionate about carrying on the legacy of her grandfather, Ted Watkins Sr., who founded the Watts Labor Community Action Committee after the 1965 Watts Riots. JuJu recently hosted a GoodJuJu holiday giveback at the Watts Labor Community and Action Committee Center – the center her grandfather founded to tell the story of racial injustice and empower individuals with tools to create change. Partnering with Nike to donate apparel with two Los Angeles High Schools and the Finish First Academy Transitional Housing Shelter – a women's shelter owned and run by her family. JuJu also has a passion for fashion and uses her Instagram platform to share her sense of style with her followers.

Jessica Berman

Jessica Berman is the Commissioner of the National Women’s Soccer League where she oversees all operations of the league with a focus on supporting players on and off the pitch, working with NWSL clubs to continue to build on the positive momentum of the league’s growing audience, and collaborating with NWSL partners to create the most engaging and entertaining fan experience.

Berman joined the NWSL after two and a half years serving as deputy commissioner and executive vice president of business affairs at the National Lacrosse League. During her time with the NLL, Berman’s responsibilities included overseeing team services, operations, marketing and communications, broadcast and content, community engagement, human resources, and league governance.

Prior to her time with the NLL, Berman spent 13 years with the National Hockey League, first serving as vice president and deputy general counsel for the organization before becoming vice president of community development, culture and growth and executive director of the NHL Foundation. In her role as Deputy General Counsel, she was involved in collective bargaining negotiations, and was a key contributor in creating and executing the NHL’s labor strategy during the 2012 talks.

Berman’s later roles with the league focused on bolstering the sports experience for NHL and hockey enthusiasts around the globe. This included implementing a positive, inclusive, community-friendly approach across the league and working to increase access to hockey at all levels of the game. In addition, Berman oversaw the design and execution of the NHL’s corporate social responsibility goals and initiatives, an area she is particularly passionate about.

A graduate of the Fordham University School of Law, Berman also worked as an associate at Proskauer Rose LLP in the labor and employment sector where she represented several employers in collective bargaining negotiations, arbitrations, mediations and litigations, and worked on pro bono cases involving domestic violence, sexual assault and military matters.

Berman completed her undergraduate studies at the University of Michigan in Ann Arbor, Michigan, graduating with a degree in Sports Management and Communications.

During her time at Michigan, Berman was involved with the men’s hockey and football programs as an assistant in the sports information office. While completing law school, she served as editor-in-chief of the Fordham Sports Law Forum and was an associate editor of the Urban Law Journal.

Berman has earned several distinctions throughout her sports career. She was named to Sports Business Journal’s 40 under 40 list in 2014. She currently sits on the Sports Lawyers Association Board of Directors, the University of Michigan Sport Management Advisory Board, the Fordham Sports Law Forum Board of Advisors, Sports Innovation Lab Women Executive Network, the Vice Chair of SIGA America Advisory Board and is a founding member of the Pro Sports Assembly, an organization dedicated to promoting diversity & inclusion in the professional sports industry.

A Brooklyn, New York native, Berman resides in Larchmont, New York, with her two sons and two rescue dogs.

Lori Conkling

Lori Conkling is the Global Head of TV, Film & Sports Partnerships at YouTube. As such, she oversees programming, packaging and business development for YouTube’s multiple platforms, including AVOD, SVOD, TVOD, FAST and YouTube TV. She and her team negotiate all content deals with broadcasters, cable networks, movie studios, local affiliates and sports leagues/networks across these platforms. She is a lead representative for YouTube to industry organizations, influencers and global strategic partners. Since joining, YouTube TV has more than tripled its subscriber base, and announced it has over 5 million subscribers and trialers last year. Lori was also instrumental in securing the NFL Sunday Ticket deal for YouTube.

Prior to joining Google, Conkling was Executive Vice President, Strategy and Business Development for NBCUniversal’s Digital Enterprises team. Earlier in her career, she held senior distribution and business development roles at A+E Networks and The Walt Disney Company. She received a B.S. in Business Administration from the University of Southern California and an MBA from the Fuqua School of Business at Duke University.

Rick Cordella

Rick Cordella is President, NBC Sports. He assumed the role in September 2023, and oversees all aspects of NBC Sports’ collection of brands and platforms, which includes NBC Sports, NBC Olympics, Golf Channel, NBC Sports Digital and two transactional sports businesses, GolfNow and SportsEngine. In addition, Cordella works with NBC Local on the company’s Regional Sports Network strategy, and he also oversees Sports on Peacock.

He joined NBCU in 2006, and has served in a variety of leadership roles. In 2022, Cordella was named President, Programming, NBC Sports and Peacock Sports, where he led NBCU’s sports programming strategy across broadcast, cable and streaming, as well all oversaw sports betting, sports fantasy and related efforts.

Cordella previously served as Chief Commercial Officer, Peacock, NBCUniversal, where he led business efforts across several content pillars, including sports, streaming channels, and live events. Under his leadership, Peacock’s Editorial and Content Operations teams developed and executed content strategy driving consumer engagement. Cordella was instrumental leading Peacock’s record-breaking start to 2022 with two of the biggest sporting events in the world, the most-streamed Olympics and most-streamed Super Bowl in history.

Previously, Cordella served as Peacock’s Chief Revenue Officer, responsible for launching the service’s product, programming and content strategy, live content partnership management, monetization, editorial, channels, standards & practices, and program acquisition of topical, short-form and sports content. Prior to Peacock, he served as Executive Vice President and General Manager, Digital Media, NBC Sports Group. In his former role, he oversaw all aspects of NBC Sports Group Digital: direct-to-consumer services, including NBC Sports Gold; NBCSports.com; NBCOlympics,com; Rotoworld.com; the NBC Sports Talk franchises, inclusive of Mike Florio’s ProFootballTalk; and the NBC Sports, NBC Sports Talk and NBC Sports Scores apps.

Under Cordella’s leadership, NBC Sports Digital streamed the Olympics, NFL games, and the Super Bowl (2012), among many firsts, while hosting thousands of on-demand video clips, in addition to streaming more than 10,000 events in 2018 across NBC, NBCSN, Golf Channel, Telemundo, NBCUniverso and six NBC Sports Regional Networks. He began as General Manager for NBC Sports Digital in 2009, and expanded responsibility and leadership, ultimately becoming Executive Vice President and General Manager in September 2016. During this time, Cordella served on the Board of Directors of Fanduel.

Cordella previously served as General Manager, Fantasy Sports, where he managed NBC Sports’ fantasy sports properties, including Rotoworld.com, SnapDraft.com, Allstarstats.com and Sandbox.com. He joined NBC Sports in August 2006 with NBCUniversal’s acquisition of AllStar Stats, Inc., the parent company of Rotoworld.com. As Rotoworld’s general manager, Cordella handled all day-to-day duties including management, product development, computer programming, and ad sales.

A six-time Sports Emmy Award-winner, Cordella was named one of SportsBusiness Journal’s “Forty Under Forty” as one of the best and the brightest of the rising generation in sports business in 2012 and 2014. Cordella earned a B.S. degree in Business Management with a minor in Computer Science from Providence College, and he was a member of the Providence Friar men’s basketball team that reached the NCAA Elite Eight in 1997. He holds an MBA from Boston College. Cordella resides in Westport, Connecticut, with his wife and five children.

Matt King

As the Chief Executive Officer at Fanatics Betting & Gaming, Matt is responsible for navigating Fanatics’ entrance into the online sports gambling and iGaming businesses. He brings decades of industry experience and has a proven track record of providing safeguards for consumers and upholding responsible gaming initiatives.

Prior to Fanatics, he was Chief Executive Officer of FanDuel, spearheading the company’s growth into one of the most respected global Daily Fantasy Sports and gambling brands. Under Matt’s leadership, FanDuel’s revenue grew from $120 million seven years ago to nearly $2 billion. He previously served as the company’s Chief Financial Officer.

Prior to FanDuel, he was President of Regional Operations and Corporate Development at Cottingham & Butler, an insurance broker. Matt also spent 11 years at KKR Capstone where he held various positions focused on creating new business and improving the performance of its portfolio companies.

Marie Donoghue

Marie Donoghue is the Chief Business & Growth Officer on the executive leadership team at DraftKings. Donoghue joined DraftKings in January 2024 to drive corporate innovation and expansion, focusing on discovering new, sustainable growth opportunities that align with DraftKings’ commitment to excellence in product and customer experience. In this role, she leads corporate development, commercial partnerships and international.

An established leader in the sports industry, Marie has received numerous honors in recognition of her achievements, including AdWeek’s “Most Powerful Women in Sports”, Sports Business Journals’ “Most Influential People in Sports”, and The Hollywood Reporter’s “Power 100 Women in Entertainment”.

Prior to DraftKings, Donoghue served as Vice President of Amazon’s U.S. Sports Content & Partnerships, where she spearheaded the acquisition and production of Prime Video’s Emmy Award-winning offering of Thursday Night Football. Before Amazon, she was Executive Vice President of Global Business & Content Strategy at ESPN, where she managed business affairs, business development, partnerships, ESPN Films and the creation of several award-winning digital properties.

Donoghue studied economics at Columbia University, where she also attended law school and obtained her JD.

Christian Genetski

Christian serves as President of FanDuel Group, and is responsible for business development, partnership, corporate strategy, and the company’s government affairs efforts.

Previously FanDuel’s Chief Legal Officer, Genetski has played a historic role working with legislators, regulators and industry counterparts across the United States to unlock sports betting in the U.S., build the regulatory framework operators follow, and do so in a manner that positioned FanDuel for success. Genetski navigated the company and the Daily Fantasy Sports (DFS) industry through a series of existential regulatory challenges, driving an effort that ultimately legalized and regulated DFS in more than 20 states to build a bridge for the company’s entry into sports betting and i-gaming following the repeal of PASPA by the United States Supreme Court in 2018. Genetski’s tenure is also highlighted by his leadership in securing FanDuel’s market access footprint, including ground-breaking market access partnerships with professional sports franchises, as well as the official partnerships the company enjoys with the NBA, NFL, NHL and PGA TOUR.

Prior to joining FanDuel, Genetski was Senior Vice President and General Counsel of the Electronic Software Association (ESA), the U.S. trade group for the video game industry, a partner in AmLaw 50 law firms, and a co-founder of his own boutique firm. Genetski also served as a federal prosecutor in the Computer Crime and Intellectual Property Section of the U.S. Department of Justice. He holds a B.A. from Birmingham-Southern College and earned his J.D. from the Vanderbilt University School of Law.

Christian is a big D.C. sports fan of the Nationals, Capitals and Wizards, but his first sports love is the Alabama Crimson Tide.

Sara Gotfredson

Grant Hill

One of the most accomplished NBA and college players of his generation, Grant Hill was inducted into the Naismith Basketball Hall of Fame as a first-ballot member of the 2018 class. The seven time NBA All-Star and two-time NCAA Champion has made the successful transition from 19 years as a professional athlete to ownership, member of corporate boards, leadership in business along with several television broadcasting roles. With a variety of college and professional experiences, both on and off the court, Grant was named Managing Director of the USA Basketball Men’s National Team in 2021. Additionally, he was named one of five independent directors to the NCAA’s Board of Governors in 2019, and the NBA Retired Players Association named Grant a board member and an officer. Grant also serves on the Board of Trustees for Duke University, and the Board of Directors for the Naismith Memorial Basketball Hall of Fame, the NCAA, Campbell Soup Company, Empire State Realty Trust, and Lake Highland Preparatory School. Shortly after he entered the NBA in 1994, Grant established Hill Ventures, a private company through which he has successfully invested in commercial real estate ventures including several multi-family complexes and other commercial real estate in Florida, Arizona, North Carolina and Washington, D.C. Additionally, Grant is an owner of the Atlanta Hawks (NBA), Baltimore Orioles (MLB), Orlando City SC (MLS), and Orlando Pride (NWSL). Grant is a featured speaker before business, academic and large sales audiences addressing a range of topics including the NBA, the importance of teamwork, the private equity business, art, music and contemporary culture. Grant also has significant and important broadcasting roles with CBS Sports, Turner Sports and NBATV. In 2015, Grant was added as a game analyst for the NCAA Final Four and National Championship game. Additionally, Grant has substantial onsite responsibilities during the TNT broadcast of the NCAA March to the Final Four and TNT’s coverage of the NBA regular season and NBA Playoffs. Prior to the NBA, Grant was two-time national champion at Duke University. He spent four years playing for the Blue Devils and was inducted into the Duke Athletics Hall of Fame Class of 2016 for his contributions to the program. Grant was named the 2017 recipient of the NCAA President’s Gerald R. Ford Award, recognizing his significant leadership as an advocate for college sports. Hill lives in Orlando with his wife, Tamia, a 7-time Grammy-nominated singer, and their two daughters.

Carsten Koerl

Carsten Koerl has served as Sportradar’s Founder and Chief Executive Officer since its founding in 2001. Prior to founding Sportradar, Mr. Koerl held a number of management positions within the software development and gaming industry, including betandwin Interactive Entertainment AG, an online betting company, which he founded in 1997. He holds a Master of Electronic and Microprocessor Engineering degree from the University for Applied Sciences in Konstanz.

Bob Myers

Bob Myers is a studio and in-game analyst for ESPN and ABC. In addition to NBA game broadcasts, he regularly appears on NBA Countdown and NBA Today.

Myers is the former President of Basketball Operations and General Manager for the Golden State Warriors. During his tenure with the team, he was twice named NBA Executive of the Year and led the Warriors to four NBA championships. Prior to his time with the Warriors, Myers spent 14 years as a basketball agent.

Myers played college basketball for the UCLA Bruins from 1993 to 1997. He was a member of their 1995 NCAA championship team. Myers also served as a radio commentator for UCLA basketball for two seasons.

Michael Ozanian

Michael Ozanian is the Senior Sports Reporter for CNBC, based at the network’s Global Headquarters in Englewood Cliffs, N.J. He is a lead reporter for CNBC’s business of sports vertical, CNBC Sport. Ozanian focuses on the intersection of sports and money, and provides his unique rankings of the most valuable sports leagues and teams. He reports on breaking news, insights, and analysis of the inner workings of the sports industry across all CNBC platforms.

Hans Schroeder

Hans Schroeder is currently the NFL’s Executive Vice President of Media Distribution. In this role, he leads the NFL’s efforts across all live game licensing, scheduling, distribution & strategy. The role includes management of the League’s broadcast operations team and partnership management across key league media partners. Hans also oversees the distribution efforts for NFL Network, NFL Red Zone, the NFL’s FAST channel, as well as other key content rights including the NFL’s Next Generation Stats platform.

Previously, Hans was the Executive Vice President and Chief Operating Officer of NFL Media. In this role, he was responsible for the League’s strategy and deployment of live games across platforms, managed the Broadcast Department, and lead the NFL’s owned and operated media business including NFL Network, NFL RedZone, NFL Digital Media, and NFL Films.

Prior to that, Hans served as Senior Vice President of Media Strategy and Development for the NFL. In this role, he oversaw a variety of areas including media strategy, business development and negotiations of media rights across all media platforms, NFL Network distribution, ad sales for the NFL’s owned and operated media businesses, the development of the NFL’s Next Gen Stats platform, as well as the League’s international media business.

Hans joined the NFL in 2001 as part of the Corporate Development group, where he worked on a range of areas including media related deals, stadium development, key labor and economic issues, and expansion of the NFL’s international business. In 2005, Hans transitioned to the NFL’s media group as General Manager of NFL.com and the head of media business development. In this capacity, he led the re-launch of NFL.com and the build-out the NFL’s internal digital media team, as well as the development and launch of a number of key media initiatives including NFL.com Fantasy, NFL Game Pass and NFL Mobile including the partnership with Verizon.

Prior to joining the NFL, Hans was a Director of Strategic & Corporate Development for Ask Jeeves, an internet search company based in Emeryville, California. He began his career in the investment banking group at Merrill Lynch in their Chicago and Sydney, Australia offices.

Hans graduated from Princeton University in 1996 with A.B. in American History and was a four-year member of the football team. He and his wife, Samita, live in Rye, New York, with their daughter Sydney and their two Saint Bernards.

Evan Spiegel

Evan Spiegel is the co-founder and Chief Executive Officer of Snap Inc. Snap is a technology company and believes that reinventing the camera represents the greatest opportunity to improve the way people live and communicate. Snap’s products empower people to express themselves, live in the moment, learn about the world and have fun together.

Evan and Snap co-founder Bobby Murphy created Snapchat while at Stanford University where Spiegel graduated with a BS in Product Design. Today Snap is a publicly traded company with over 850 million monthly active users around the world.

Casey Wasserman

Casey Wasserman is the Chairman and Chief Executive Officer of Wasserman, a leading sports, entertainment and lifestyle marketing and management agency that represents brands, properties and talent on a global basis. He is also the Chairman of the LA2028 Olympic and Paralympic Games, a position held since 2014 when Los Angeles Mayor Eric Garcetti appointed him to head the city’s successful bid campaign.

Wasserman also serves as President and CEO of the Wasserman Foundation, a private family foundation founded in 1952 by his grandparents Lew and Edie Wasserman. The foundation currently funds in the areas of education, arts & culture, health, service and global initiatives. Wasserman is a trustee of the Los Angeles County Museum of Art, and a board member of several renowned philanthropic organizations including The Jules Stein Eye Institute, The LBJ Presidential Library and The Motion Picture & Television Fund.

Wasserman serves on the board of directors of Activision and the digital media company, Vox Media. He holds a B.A. in Political Science from UCLA and resides in Los Angeles.

KC Sullivan

KC Sullivan is President of CNBC, the recognized world leader in business news. He is responsible for the network’s TV and Digital news operations, original primetime programming and subscription products. A thirteen-year veteran of NBCUniversal, Sullivan has spent more than a decade in leadership roles across the company’s portfolio in both the U.S. and overseas.

Most recently, Sullivan served as President & Managing Director of Global Advertising & Partnerships for NBCUniversal based in London. In that role, he created the Global Partnerships team, which tripled revenue during his tenure, and established a strong partnership with Sky Media in the United Kingdom, Italy, and Germany and formed a new partnership with the RTL Ad Alliance.

Before that, Sullivan spent seven years as President and Managing Director of CNBC International, responsible for managing and growing CNBC’s assets in Europe, the Middle East, Africa (EMEA) and the Asia Pacific region. While there, he opened bureaus in Abu Dhabi, Dubai, and China, launched partnerships in Indonesia and Thailand, and created “East Tech West,” a multi-year, industry-leading tech event in the Guangdong region of China.

He first joined NBCUniversal in 2009, serving as CNBC’s Chief Financial Officer where he led the company’s global financial operations. Three years later, he became CFO for the NBCUniversal News Group, where he was responsible for the finance operation across all television, cable and digital news properties.

Sullivan began his career at General Electric as part of the company’s Financial Management Program in GE Plastics before moving on to larger roles across the organization in departments including GE’s Corporate Audit Staff and GE Healthcare Medical Diagnostics.

Sullivan holds a bachelor’s degree in History from the College of the Holy Cross in Worcester, MA.

Rich Kleiman

Rich Kleiman is Kevin Durant’s long-time manager and co-founder in Thirty Five Ventures (35V) and Boardroom. Founded in 2016, 35V incorporates the duo’s existing business entities, including a media network, Boardroom, that sits at the intersection of sports, entertainment, business, and culture; Durant’s personal brand/marketing portfolio and on-court contracts; and an investment portfolio that includes ownership stakes in emerging teams and leagues such as Athletes Unlimited, Gotham FC, Philadelphia Union, and Premier Lacrosse League.

Other projects under the 35V/Boardroom umbrella include the critically acclaimed scripted series SWAGGER in partnership with Imagine Entertainment and Apple TV+, the Academy-Award-winning short film Two Distant Strangers (Netflix), and Emmy-nominated documentary NYC Point Gods (Showtime). The company’s investment portfolio includes over 100 early stage investments across sports, technology, finance, media, and more.

Kleiman serves as the Executive Director of the Durant Family Foundation (fka Kevin Durant Charity Foundation), helping underserved and low-income families and youth across the globe. He also sits on the Board of Directors at New Heights Youth, Inc., a non-profit dedicated to sports-based youth development and education in New York City.

Previously, Kleiman helped launch Roc Nation Sports, where he served as Vice President of the agency founded by Jay-Z. Kleiman started with Roc Nation in 2008 as a music manager representing Mark Ronson, Solange, Meek Mill, Wale, and many others.

Andrew Ross Sorkin

Andrew Ross Sorkin is co-anchor of "Squawk Box" (M-F, 6AM-9AM ET), CNBC's signature morning program. Sorkin is also a financial columnist for The New York Times and the editor-at-large of DealBook, a news site he founded that is published by The Times.
Sorkin is the author of the best-selling book, "Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves," which chronicled the events of the 2008 financial crisis. The book won the 2010 Gerald Loeb Award for Best Business Book, and was shortlisted for the 2010 Samuel Johnson Prize and the 2010 Financial Times Business Book of the Year Award. The book was adapted as a movie by HBO Films in 2011. Sorkin was a co-producer of the film, which was nominated for 11 Emmy Awards.

Sorkin is also co-creator of the drama series "Billions" on Showtime starring Paul Giamatti and Damien Lewis.

Over the years, Sorkin has broken news on many major mergers and acquisitions, including Chase's acquisition of JPMorgan and Hewlett-Packard's acquisition of Compaq. He also led The Times's coverage of Vodafone's $183 billion hostile bid for Mannesmann, resulting in the world's largest takeover ever.

He won a Gerald Loeb Award in 2004 for breaking the news of IBM's historic sale of its PC business to Lenovo. He was also a finalist in the commentary category for his DealBook column. He won a Society of American Business Editors and Writers Award for breaking news in 2005 and again in 2006. In 2007, the World Economic Forum named him a Young Global Leader. In 2008 and 2009, Vanity Fair named him to its "Next Establishment" list. He was also named to the "Directorship 100," a list of the most influential people on the nation's board of directors. He is a term member of the Council on Foreign Relations.

Sorkin began writing for The New York Times in 1995 under unusual circumstances: He hadn't yet graduated from high school.

He graduated from Cornell University with a B.S. degree in May 1999.

Julia Boorstin

Julia Boorstin is CNBC's Senior Media & Tech Correspondent based at the network's Los Angeles Bureau. She is also a contributor to CNBC's "TechCheck" franchise. Boorstin covers media and tech with a focus on their intersection and technological innovation, and delivers reporting, analysis, and interviews for the network. Previously, she was part of the ensemble for CNBC's daily program, "TechCheck," that ran from April 2021 to February 2023. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.  

She is the author of the bestseller, "WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them," a book about female leaders that was published by Simon & Schuster's Avid Reader Press in October 2022. 

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV." She also helped launch CNBC's 'Closing the Gap' initiative covering the people and companies closing gender gaps, and leads CNBC's coverage of studies on this topic.

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News. In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked as an intern for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.  

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.  

Contessa Brewer

Contessa Brewer is a correspondent and substitute anchor for CNBC appearing throughout Business Day as well as the network’s 7pm ET newscast “The News with Shepard Smith.” She covers major news stories for CNBC including presidential elections, hurricanes, the coronavirus pandemic and trade wars. Her specialty coverage areas are casinos, the gaming industry and the insurance industry. Brewer joined the network in 2017 and is based at CNBC Global Headquarters.

A National Emmy-Award winning journalist, Brewer is known for her marathon on-air coverage of breaking news and big political stories. While an anchor for MSNBC, she hosted daily news programs and the long-running, primetime series “Caught on Camera.” As a correspondent, Brewer has contributed reports to CBS News, CBSN, WNBC, NBC News and MSNBC, where she covered a wide range of stories including presidential elections, debt ceilings, government shutdowns, natural disasters, terror attacks and celebrity news. She began her career in Reno, NV followed by Palm Springs, CA and Milwaukee, WI.

Brewer is a Remembrance Scholar and magna cum laude graduate of Syracuse University’s S.I. Newhouse School of Public Communication and Honors Program. She’s narrated several audiobooks and resides in New York with her husband, twin sons and a dappled dachshund.

Alex Sherman

Alex Sherman covers media and sports for CNBC. He joined CNBC in Jan. 2018 after almost 10 years at Bloomberg, where he worked as an M&A reporter and a media reporter. Alex frequently appears on TV and has hosted digital documentaries on subjects including ESPN, YouTube and Netflix. He graduated from Harvard in 2004 and has two master’s degrees, an MS in journalism from Northwestern University’s Medill in 2007 and an MBA from NYU Stern in 2014. Sign up for the CNBC Sport newsletter with Alex Sherman, which brings you unmatched insights and exclusive interviews from the worlds of sports business and media, delivered weekly to your inbox.

You can sign up for the free weekly newsletter here: CNBC Sport newsletter.

Scott Wapner

Scott Wapner is host of CNBC’s “Fast Money Halftime Report” (M-F, 12PM-1PM ET) and “Closing Bell” (M-F, 3PM-4PM ET), which broadcast from the New York Stock Exchange. Wapner is known for interviewing some of the world’s most influential investors, drilling down into stocks and sectors and navigating viewers through breaking news and market moves during and after the trading day.

He is also the author of “When the Wolves Bite,” which documents the battle between billionaire investors Bill Ackman and Carl Icahn over Herbalife.

Colie Edison

Colie Edison serves as Senior Vice President and Chief Growth Officer for the Women’s National Basketball Association (WNBA). A veteran strategic leader and transformative marketer, Edison became the league’s first-ever Chief Growth Officer in January 2022. She is charged with league business and strategy functions and leads efforts on all league and team revenue-generating opportunities. She is based in the WNBA’s New York office and reports directly to Commissioner Engelbert.

Prior to the WNBA, Edison was with the Professional Bowlers Association (PBA), where she served as the first female Chief Executive Officer in the organization’s history. Her responsibilities included overseeing all business aspects of planning and executing key initiatives including the PBA’s groundbreaking partnership with FOX Sports. Edison also served as Chief Customer Officer for Bowlero Corporation, leading global marketing efforts and strategic growth initiatives, for the world’s largest owner and operator of bowling centers.

Recognized by Sports Business Journal in its Game Changers class of 2021, Edison graduated Cum Laude with a BA in Communications from Tulane University and is also the recipient of the 2024 Distinguished Alumni Award from Tulane University's School of Liberal Arts. Edison was named as one of the “Most Powerful Women in Sports Francise” by Adweek’s Champions of Change in June 2024.

Amanda Lamb

As Vice President of Brand, Amanda Lamb runs marketing for Wilson Sporting Goods globally. In her role, Lamb is charged with elevating the brand’s equity by leveraging Wilson’s 12 straight decades of game-changing innovation, their play what the pros play stories, and their venture into Sportswear and Footwear through Wilson owned retail and DTC.

In her nearly ten years with Wilson, Lamb has played an instrumental role in reimagining the way the Wilson brand connects with young avid athletes through fresh grassroots and DTC initiatives. During her time at the growing brand, she’s also overseen the transformation of how Wilson engages both players and fans through collaborations and Wilson’s illustrious roster of “Official Ball of” partnerships with the NBA, WNBA, NFL and NCAA.

As a 2001 graduate of the University of Southern California’s School of Cinematic Arts, Lamb’s undergraduate education coupled with five years working for an Academy Award winning production company cemented a love of storytelling early on. Before leaving the industry, Lamb capped off a short film career with an Associate Producer credit on the motion picture Gone Baby, Gone (2007). Her love of storytelling stuck and would eventually come to inspire a career in Marketing that took off after she earned an MBA in 2008 from the University of Notre Dame. She would go on to add CPG brands like Revlon, Jim Beam and eventually Wilson to her resume.

JJ Ramberg

JJ Ramberg is the co-founder of Goodpods which is solving discovery for the podcast industry and on the founding team of NewAtlantis Labs which is addressing biodiversity loss in our ocean. JJ was named one of Inc Magazine's Female Founders 100 and Goodpods was honored as one of Fast Company's Most Innovative Companies. JJ spent over a decade as the anchor of MSNBC's Your Business and is the author of two books, the best-selling It's Your Business and the children's book The Startup Club.

Agenda

12:00pm

Networking Reception

1:00pm

Event programming begins

WELCOME

KC Sullivan, CNBC President
Rich Kleiman, Boardroom CEO and Co-Founder
Andrew Ross Sorkin, CNBC “Squawk Box” Co-Anchor

1:15pm

FUTURE-PROOFING AMERICA’S PASTIME

As fan engagement, ticket buying habits, and the integration of streaming continue to change the face of sports, Major League Baseball is at the heart of the challenge that all major leagues face: how to innovate. From in-game experiences to navigating the fractured media landscape to diversifying fanbases, we’ll hear from those at the top about the future of the league and baseball’s strategy to evolve.

Rob Manfred, MLB Commissioner
Albert Pujols, MLB Special Asst. to Commissioner and Network Analyst
CC Sabathia, MLB Special Asst. to Commissioner and Players Alliance Board VP
Moderator: Scott Wapner, CNBC “Fast Money Halftime Report” and “Closing Bell” Host

Watch a clip

1:40pm

CHANGING THE GAME: SPORTS STREAMING

Live sports have become an increasingly valuable asset, driving audiences and ad dollars to record-highs. That value is further amplified by streaming, which is revolutionizing how fans watch sports by offering convenience, accessibility, and customization. However, fragmentation of services and skyrocketing rights fees are among the current challenges. We’ll dive into the evolution of sport viewership, and explore growth opportunities and strategies, and future innovation.

Lori Conkling, YouTube Global Head of TV, Film and Sports Partnerships
Rick Cordella, NBC Sports President
Hans Schroeder, NFL EVP of Media Distribution
Moderator: Julia Boorstin, CNBC Senior Media and Tech Correspondent

Watch a clip

2:05pm

THE FUTURE OF SPORTS BETTING

Amidst the booming expansion of sports betting, the quest for profitability has intensified with a sharp focus on integrating content, technology, and cross-platform opportunities. Yet, this rapid growth has not been without its challenges, as organizations grapple with public scandals and concerns. We’ll delve into how the industry is navigating these complexities and charting a course that balances upholding integrity with further expansion and growth.

Marie Donoghue, DraftKings Chief Business and Growth Officer
Christian Genetski, FanDuel President
Matt King, Fanatics Betting and Gaming CEO
Carsten Koerl, Sportradar Founder and CEO
Moderator: Contessa Brewer, CNBC Correspondent

Watch a clip

2:30pm

RISE UP: NFL VALUATIONS

As the most profitable sports league in the world, the NFL generates massive investment returns for team owners that are only continuing to rise. We’ll dive into the data and reveal the new CNBC Official NFL Team Valuations list, examine the augmenting effect lucrative media rights deals have on those numbers, and discuss the pivotal role private equity may play in valuations.

Michael Ozanian, CNBC Senior Sports Reporter
Interviewer: Alex Sherman, CNBC Media and Sports Reporter

Watch the full interview

2:35pm

STRATEGIES FOR CREATING WINNING ORGANIZATIONS

The architect behind the modern-day NBA dynasty that is the Golden State Warriors will reveal how he built a championship team from the ground up that captured four titles in eight years, and the ways in which he’s applying that same playbook to his newest endeavor as an advisor to the NFL’s Washington Commanders.

Bob Myers, Washington Commanders Advisor and Fmr. Golden State Warriors General Manager
Interviewer: Scott Wapner, CNBC “Fast Money Halftime Report” and “Closing Bell” Host

Watch a clip

3:00pm

Networking Break

3:30pm

Event programming resumes

HOW WOMEN’S SPORTS ARE PUSHING BRANDS TO NEW HEIGHTS

Sponsored and programmed by Wilson Sporting Goods
Women’s sports are finally getting the attention they deserve, as leagues, teams and athletes captivate the world. Wilson and the WNBA are meeting the moment – working together by focusing on women, both on and off the court. Join us for a discussion about what’s fueling this new era for women’s sports and ways these two brands are helping change the game.

Colie Edison, WNBA Senior Vice President and Chief Growth Officer
Amanda Lamb, Wilson Sporting Goods Global Vice President of Brand
Moderator: JJ Ramberg, CNBC Events Contributor

Watch the full interview

3:40pm

INSIDE THE PLAYBOOK OF A POWER BROKER

Over the course of the past decade, Rich Paul has transformed Klutch Sports Group from a boutique sports agency to an international powerhouse representing a roster of superstars like LeBron James, A’ja Wilson, and Jalen Hurts. He’ll share the blueprint for how he built the foundation for the business despite his untraditional background and why choosing the right teammates played a key role in the firm’s growth. He’ll also provide a unique look inside the modern agent-athlete relationship, which continues to evolve.

Rich Paul, Klutch Sports Founder and CEO
Interviewer: Rich Kleiman, Boardroom CEO and Co-Founder

Watch the full interview

4:00pm

INVESTING IN WOMEN:  FEMALE SPORTS FANDOM

Women’s sports is in the midst of a seismic shift, with attendance and viewership numbers soaring. At the root of this phenomenon is fandom. We’ll examine how targeting this previously overlooked demographic is resulting in increased engagement and spending, and how greater investment is key to capitalizing on growth opportunities in order to create lasting value.

Jessica Berman, National Women’s Soccer League Commissioner
Cameron Brink, WNBA Los Angeles Sparks
Sara Gotfredson, Trailblazing Sports Group Founder
JuJu Watkins, USC Women’s Basketball
Moderator: Julia Boorstin, CNBC Senior Media and Tech Correspondent

Watch a clip

4:30pm

WE GOT NEXT: LA 2028

After a highly-successful 2024 Olympics, Paris has officially passed the baton to Los Angeles for 2028, when the summer Games make their long-awaited return to US soil. We’ll look ahead and discuss preparations already taking place in the host city, brand and marketing opportunities for stakeholders, and how LA plans to capitalize on the momentum from Paris and innovate one of the world’s longest-running sports traditions.

Karen Bass, Los Angeles Mayor
Grant Hill, Team USA Managing Director, Atlanta Hawks Co-Owner
Casey Wasserman, LA 2028 President and Chairperson, Wasserman Chairman and CEO
Jessica Alba, Actress, Producer, The Honest Company Founder, Los Angeles 2028 Board of Directors
Moderator: Andrew Ross Sorkin, CNBC “Squawk Box” Co-Anchor

Watch a clip

4:50pm

DIGITAL DOMINANCE: THE QUEST TO CAPTURE A NEW ERA OF FANS

Gen Z fans are rapidly reshaping the sports landscape, with 90% of these digital natives using social media to consume content, favoring athletes over teams, personal stories over stats, and short, interactive videos over full-length games. We’ll examine the strategy of one tech giant to capture this younger audience, keep fans and athletes connected and engaged, and how they plan to innovate for the future through immersive technology.

Evan Spiegel, SNAP Co-Founder & CEO
Interviewer: Andrew Ross Sorkin, CNBC “Squawk Box” Co-Anchor

Watch a clip

5:15pm

Cocktail Reception

7:00pm

Event Concludes

REGISTRATION

REGISTRATION FOR CNBC x BOARDROOM GAME PLAN SUMMIT IS NOW CLOSED. PLEASE EMAIL EVENTS@CNBC.COM TO CONNECT WITH OUR AUDIENCE TEAM.

Accessibility

CNBC Events is committed to creating an accessible experience for all guests. Please email us at events@cnbc.com in advance if you require specific accommodations.

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