CNBC Evolve Livestream: Transforming Media

Evolve Livestream – Transforming Media 

The pandemic has changed the way people create and consume content, access entertainment.
But are these changes permanent? Do media companies need to rethink and rework their entire business model?

This event will focus on changing consumer trends and how far media companies should go in changing their strategies to reach their customers and meet their needs.


Dawn Ostroff

Dawn Ostroff is the Chief Content & Advertising Officer at Spotify, the world’s most popular global audio streaming service. At Spotify, Ostroff oversees the company’s content businesses which includes music and podcasts as well as the platform’s global advertising business. She joined the company in August 2018.

As Chief Content & Advertising Officer, Ostroff leads all aspects of content and distribution operations, including all original content, and industry and creator relationships globally while driving partnerships with brands and marketers worldwide to deliver impact for their businesses and Spotify alike. She oversees Music, Studios, which includes podcasts and video, Creator Marketplace, Content Marketing, Content Business & Strategy, Ad Sales, Revenue Product Development, and Partner Solutions departments at Spotify.

Prior to her role at Spotify, Ostroff served as President of Condé Nast Entertainment (CNE), a studio and distribution network with entertainment content across film, television, premium digital video, social, and virtual reality.

Ostroff helped found Conde Nast Entertainment in 2011. Ostroff oversaw the company’s feature film and television operations and launched its digital advertising sales division. Culling from IP across Condé Nast’s iconic publishing brands, including Vogue, Vanity Fair, The New Yorker, GQ and WIRED, CNE developed many film and television projects with Ostroff serving as a producer or executive producer, on projects including films “Only the Brave”, “First Monday in May,” and “Old Man and the Gun”, as well as the Netflix series “Last Chance U” and Discovery’s “Vanity Fair Confidential”. Ostroff also oversaw CNE’s digital video, which produces over 5,000 videos per year, and drives over 1 billion views a month.

Prior to joining Condé Nast, Ostroff was president of entertainment for The CW broadcast network - a joint venture of CBS and Warner Bros. that she helped launch in January 2006. Ostroff was responsible for programming, sales, digital initiatives, branding, marketing, and research. As president, she developed and oversaw several groundbreaking hit series, including “Gossip Girl,” “Smallville,” “Supernatural,” and “The Vampire Diaries.”

From 2002 to 2006, Ostroff served as president of the UPN Network, a subsidiary of CBS, where she developed and oversaw the popular series such as “Star Trek,” “Veronica Mars” and the reality series “America’s Next Top Model,” which has ran for 23 seasons. Before UPN, Ostroff served as executive vice president of entertainment at Lifetime Television. In the five years that Ostroff led Lifetime Entertainment (1996–2002), the network rose from sixth place to become the #1-rated cable network in prime time.

Earlier in her career Ostroff held senior roles at 20th Century Fox Television and Michael Jacobs Productions (at Disney). She began her career working at several local channels in news as an on-air reporter and a producer.

Ostroff currently serves on the Board of Activision and on the New York University Faculty of Arts and Science Board of Overseers. Previously, she served on the Board of directors for Westfield Corporation and on the City Year LA board.

Franklin Leonard

Franklin Leonard is a film and television producer, cultural commentator, and entrepreneur.

He is the founder and CEO of the Black List, the company that celebrates and supports great screenwriting and the writers who do it via film production, its annual survey of best unproduced screenplays, screenwriting labs, and online marketplace.

More than 400 scripts from the annual Black List survey have been produced as feature films earning 250 Academy Award nominations and 50 wins including four of the last thirteen Best Pictures and eleven of the last twenty-four screenwriting Oscars. Franklin has worked in feature film development at Universal Pictures and the production companies of Will Smith, Sydney Pollack and Anthony Minghella, and Leonardo DiCaprio.

He has been a juror at the Sundance, Toronto, and Mumbai Film Festivals and for the PEN Center Literary Awards. He’s been one of Black Enterprise magazine’s “40 Emerging Leaders for Our Future” and Fast Company’s “100 Most Creative People in Business," and received the 2019 Writers Guild of America, East (WGAe) Evelyn Burkey award for elevating the honor and dignity of screenwriters.

He is a contributing editor at Vanity Fair, a member of the British Academy of Film and Television Arts (BAFTA), and the Academy of Motion Pictures Arts and Sciences (AMPAS).

His TED talk has been viewed more than 1.6 million times.

Jason Blum

Jason Blum, founder of Blumhouse Productions, is a three-time Academy Award®-nominated, two-time Primetime Emmy Award-winning and a two-time Peabody Award-winning producer. Blumhouse is known for pioneering a new model of studio filmmaking: producing high-quality micro-budget films and television series, and his multimedia company is regarded as the driving force in the horror renaissance.

Through Blumhouse, he has produced over 150 movies and television series.

In film, Blum has produced the lucrative, iconic, genre franchises like Halloween, Paranormal Activity, Insidious, Happy Death Day, Sinister and The Purge, among several others. More recently, he unleashed a fresh, successful take on The Invisible Man, directed by Leigh Whannell and starring Elisabeth Moss, that grossed over $122 million. Blum’s additional feature film credits include, but are not limited to: The Hunt; Glass from M. NIght Shyamalan; Spike Lee’s BlacKkKlansman; 2017 blockbusters Split from M. Night Shyamalan and Get Out from Jordan Peele; The Gift; Unfriended; Whiplash; and The Visit.

Blum’s television company successfully relaunched three years ago as a vibrant independent studio producing almost 15 series with different networks and streaming platforms, including but not limited to Sharp Objects for HBO; The Loudest Voice for Showtime; A Wilderness of Error for FX; The Good Lord Bird for Showtime; among several others. The company is also in production on a slate of streaming films for Amazon, that are released under the banner, Welcome to the Blumhouse, and they're also in production on Into The Dark, a monthly horror anthology series for Hulu.

The indie studio has also earned critical acclaim, including a Golden Globe and Critics Choice Award for Sharp Objects; a Golden Globe award for Russell Crowe’s performance in The Loudest Voice; and Emmy awards for its productions of The Normal Heart and The Jinx, for HBO. The division also produced feature-length documentaries, with projects that include: A Secret Love, from executive producer Ryan Murphy, for Netflix; This Is Home, the 2018 Sundance Audience Award winner (World Documentaries) and recipient of the prestigious duPont/Columbia School of Journalism Award and Bathtubs Over Broadway, the lauded documentary.

Blum has been recognized by TIME magazine’s 100 list of the world’s most influential people and has appeared several times on Vanity Fair’s “New Establishment List.” In 2016, he received the Producer of the Year Award at CinemaCon. Jason is on the Board of The Public Theater in New York, the Sundance Institute, Vassar College and the Academy Museum of Motion Pictures. Before founding Blumhouse, Blum served as co-head of the Acquisitions and Co-Productions department at Miramax Films in New York. He began his career as the producing director of the Malaparte Theater Company, which was founded by Ethan Hawke.

He is married to screenwriter Lauren Blum and they have a daughter, Roxy, and a son, Booker.

Julia Boorstin

Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau. She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role on CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis and interviews around streaming, social and the convergence of media and technology. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. She is currently writing a book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” about female founders that Simon & Schuster’s Avid Reader imprint is publishing in October 2022.

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Carl Quintanilla

Carl Quintanilla is co-anchor of CNBC’s “Squawk on the Street” (M-F, 9AM-12PM ET), which broadcasts from Post 9 at the New York Stock Exchange. Previously, he was co-anchor of CNBC’s “TechCheck” and “Squawk Alley.”

Since joining NBCUniversal in 1999, Quintanilla has covered a wide range of stories for both CNBC and NBC News, where he was a New York- and Chicago-based correspondent for “Today” and “NBC Nightly News,” including the Olympic games, presidential elections, and international military conflicts from Israel to Iraq. As part of NBC’s coverage of Hurricane Katrina in 2005, he shared a national Emmy Award, DuPont Award, RTNDA Edward R. Murrow Award and broadcast’s highest honor, Peabody Award.

The one-hour documentaries Quintanilla has reported for CNBC include: “The New High: Extreme Sports,” ”#TwitterRevolution,” “The Costco Craze: Inside the Warehouse Giant,” “BMW: A Driving Obsession,” “Big Mac: Inside the McDonald’s Empire,” “Trash Inc: The Secret Life of Garbage” and “The Money Chase: Inside Harvard Business School.”

Prior to joining NBC, Quintanilla spent six years as a reporter for The Wall Street Journal.

He earned a bachelor’s degree in political science from the University of Colorado.


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Senior business decision makers seeking to innovate and drive change.


Leading CEOs from disrupted industries now playing offense.



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Join us for our Evolve Summit on November 10th.