CNBC Evolve Chicago: Transforming Companies for the Future

In an era of rapid technological advances and demographic change, how do legacy companies adapt, innovate and evolve?

CNBC Evolve features iconic global companies and executives who are embracing change and transforming for the future.

Featuring best-in class CEOs and innovators in conversation with CNBC anchors and reporters, this half-day event series provides a forum for companies to share strategies, tactics and lessons learned in a peer-to-peer environment.

Attendees will walk away with an understanding of how businesses and brands can evolve and win in an age of disruption.


Oscar Munoz

Oscar Munoz is chief executive officer of United Airlines. He brings to this position deep and broad experience in both the transportation industry and large consumer brands.

Previously, Oscar served as president and chief operating officer of CSX Corporation, a premier freight transportation company. He also served as a director at CSX. During his tenure, CSX transformed itself into an industry leader in customer focus, reliability and financial performance. CSX was named one of Institutional Investor’s Most Honored Companies for a decade of excellent financial performance, including increasing its operating income by nearly 600%.

Additionally, Oscar served in various financial and strategic capacities at some of the world’s most recognized consumer brands, including AT&T, Coca-Cola Enterprises, and PepsiCo. Before joining CSX, Oscar held the position of chief financial officer and vice president of consumer services at AT&T Corporation. Prior to joining AT&T, he served as senior vice president of finance and administration for U.S. West, regional vice president of finance and administration for Coca-Cola Enterprises and held various financial positions at PepsiCo.

Oscar has served on the board of directors of United since 2010 and served on the board of directors of Continental Airlines, Inc. from 2004 to 2010. He is active in several industry coalitions and philanthropic and educational organizations including the University of North Florida’s Board of Trustees and the PAFA advisory board of Vanderbilt University.

Oscar graduated from the University of Southern California with a B.S. in business administration, and he received an MBA from Pepperdine University. He has been named one of the “100 Most Influential Hispanics” by Hispanic Business magazine. He is married and has four children.

Micky Onvural

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for pioneering the
digitally-native vertical brand movement by offering exceptional-fitting menswear and a
personalized approach to service. As CEO, Onvural is responsible for evolving, innovating and
driving growth in all facets of the business from customers experience, to omni-channel
strategy, to product expansion and more.

Prior to her role as CEO, Onvural serves as the Co-President of Bonobos, where she was
responsible for evolving and innovating on the end-to-end customer experience including e-
Commerce, Guideshops, Ninjas (Customer Service), Marketing and Creative. Before her time
as Co-President, she held the title of Chief Marketing Officer at Bonobos, responsible for
relaunching the brand, internally championing Walmart’s acquisition of the company, and driving
business results across owned, earned and paid media channels. Before Bonobos, she served
at the Vice President of Consumer Marketing at Trulia, establishing it as a household name.
Before Trulia, she held marketing leadership roles at companies including L’Oreal, Kellogg’s,
TokBox and eBay.

Onvural graduated with a Bachelor of Arts degree from the University of Cambridge in the UK.
She currently lives in Brooklyn with her husband and three children.

Richard Allison

Ritch Allison assumed the post of chief executive officer in July 2018. Prior to that, Allison had served as president of Domino’s International since 2014, overseeing more than 9,200 Domino’s stores and all franchise relationships outside the U.S. Since joining Domino’s in March 2011 as executive vice president of International, the division has grown by more than 4,800 stores and has now achieved 24 consecutive years of quarterly same-stores sales growth. The international division accounts for more than one-half of the company’s global retail sales – more than $6.3 billion in fiscal 2017.

Jim Murray

Jim joined RXBAR in 2016 as Director of Finance and the first hire in the finance function. Jim spent the next year partnering with RXBAR co-founder Jared Smith in building out the finance organization and processes to support the rapid growth of the company. Jim was promoted to VP of Finance and eventually CFO in 2017. In this role, Jim oversaw all aspects of Finance, Accounting, Legal, and People & Organization.

Named President of Insurgent Brands in October of 2018, Jim now leads the day-to-day operations of Insurgents Brands, including the RX portfolio of brands and newly launched TIG Snacks products. Responsible for overseeing sales, marketing, finance and operations, Jim drives business performance as well as culture at the company.

Prior to RXBAR, Jim spent 4 years at PepsiCo in Chicago. Jim joined the innovation finance team supporting the Tropicana business in 2012 and moved into various finance positions for the Global Nutrition Group, focusing on new market entry, product launches and global strategic planning mainly for the Quaker business.

Jim received his bachelor’s degree from Miami University in 2007 and his MBA from the University of Chicago Booth School of Business in 2012.

Jim Stengel

Jim is the former Global Marketing Officer of $67B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that firmly established P&G as one of the most admired brand-building companies in the world. P&G sales doubled during Jim’s tenure.

In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world. This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals. To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, host of The CMO Podcast, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies and Unleashing the Innovators: How Mature Companies Find New Life with Startups, Adjunct Professor at Kellogg | Northwestern, speaker with the Washington Speakers Bureau®, and advisor to several companies.

Jim is a former member of the Board of Directors for AOL and Motorola, where he chaired the Compensation & Leadership Committee. He is also a former advisory board member of MarketShare, until its sale to Neustar. Jim is Chairman of the International Advisory Board for in/PACT, a cloud-based charitable giving platform, and serves as an Advisor for Compound, a venture capital firm. In the past, he served on the Board of The Advertising Council, and also served as Chairman of the Association of National Advertisers, and Chairman of the American Advertising Federation Hall of Fame.

Greg Brown

Greg Brown is chairman and chief executive officer of Motorola Solutions, where he has led the company for over 11 years. He is the longest-serving CEO of the company, after the founder Paul Galvin and his son Bob. Under Brown’s leadership, the company has been completely transformed, and total shareholder return is over 400%. Today this 90-year-old global company is a leader in mission critical communications, command center software and video security & analytics for public safety and commercial enterprises.

Brown serves on the Board of Governors of Rutgers University where he chairs the Committee on Intercollegiate Athletics. Brown has served on the boards of Xerox, Cisco Systems, RR Donnelley and Micromuse where he was Chairman and CEO. He also served as the Chairman of the Federal Reserve Bank of Chicago and the Chairman of the Rutgers University Board of Governors. Brown has served two American presidents as part of President Obama’s Management Advisory Board and President George W. Bush’s National Security Telecommunications Advisory Committee.

Brown earned a bachelor's degree in economics and an honorary doctorate in humane letters from Rutgers University.

Pedro Lopes

Dr. Pedro Lopes is an Assistant Professor of Computer Science at the University of Chicago, where he leads the Human Computer Integration lab. Lopes research group focuses on engineering the next generation of wearable and haptic devices. Their work is published at top-tier conferences (ACM CHI, ACM UIST, Cerebral Cortex) and demonstrated at venues such as ACM SIGGRAPH and IEEE Haptics. Pedro's group has received a Best Paper award, three Best Talk Awards and two Best Paper nominations. Pedro is a member of the organizing committee for IEEE Haptics'20 and ACM CHI'21. His work also captured the interest of media, such as MIT Technology Review, NBC, Discovery Channel, NewScientist, Wired and has been shown at Ars Electronica and World Economic Forum.

Becky Quick

Becky Quick is co-anchor of "Squawk Box" (M-F, 6AM-9AM ET). Quick is also anchor of the nationally syndicated "On the Money."

Quick is known for her hard-hitting interviews and profiles of some of the world's richest and most influential investors, including Warren Buffett, Bill Gates, Alan Greenspan, T. Boone Pickens, Jamie Dimon, Charlie Munger and many others. She also has interviewed three U.S. presidents and has hosted panels at some of the most prestigious conferences in the world such as the Microsoft CEO Conference, Fortune's Most Powerful Women's Conference and the Allen & Co. Sun Valley Media Conference. Quick also authors a regular column for Fortune magazine as well as contributes to

Previously, Quick, a seven-year veteran of The Wall Street Journal, covered the Wall Street beat for CNBC as part of the network's partnership with Dow Jones.

Prior to joining CNBC in February 2001, Quick covered various beats for The Wall Street Journal, including retail, e-commerce and the Internet. She also played a crucial role in the launch of The Wall Street Journal Online, while serving as the site's International news editor.

She graduated from Rutgers University in New Brunswick, N.J., and previously served on the board of The Robert Wood Johnson University Hospital.

Kate Rogers

Kate Rogers joined CNBC in September 2014 as a reporter based at the network's Global Headquarters in Englewood Cliffs, New Jersey. Rogers covers small business and entrepreneurship for the network appearing on CNBC's Business Day programming and providing daily stories and videos to She will also contribute to the network's overall markets coverage.

Previously, Rogers was a personal finance and small business reporter for FOX Business and While there, she reported across FBN's and FOX News' daily programming. She also created and hosted a web series on entrepreneurship and startups called "Growing Your Business" for

Prior to FBN, Rogers was a reporter at the Nonprofit Times covering the business aspect of nonprofit management, and was an editor at the Union County Local Source.

Rogers holds a bachelor's degree in English with a concentration in Journalism and a minor in Women's Studies from the University of Delaware.

Tyler Mathisen

Tyler Mathisen co-anchors CNBC's "Power Lunch" (M-F, 1PM-3PM ET), one of the network's longest running program franchises. He is also Vice President, Events Strategy for CNBC, working closely with the network's events team to grow the rapidly expanding business.

Previously, Mathisen was co-anchor of "Nightly Business Report," an award-winning evening business news program produced by CNBC for U.S. public television. In 2014, NBR was named best radio/TV show by the Society of American Business Editors and Writers (SABEW). Since joining CNBC in 1997, Mathisen has held a number of positions including managing editor of CNBC Business News, responsible for directing the network's daily content and coverage. He was also co-anchor of CNBC's "Closing Bell."

Mathisen has reported one-hour documentaries for the network including "Best Buy: The Big Box Fights Back," "Supermarkets Inc: Inside a $500 Billion Money Machine" and "Death: It's a Living." Mathisen was also host of the CNBC series "How I Made My Millions."

Prior to CNBC, Mathisen spent 15 years as a writer, senior editor and top editor for Money magazine. Among other duties, he supervised the magazine's mutual funds coverage, its annual investment forecast issue and its expansion into electronic journalism, for which it won the first-ever National Magazine Award for New Media in 1997.

In 1993, Mathisen won the American University-Investment Company Institute Award for Personal Finance Journalism for a televised series on "Caring for Aging Parents," which aired on ABC's "Good Morning America." Mathisen served as money editor of "GMA" from 1991 to 1997. He also won an Emmy Award for a report on the 1987 stock market crash that aired on New York's WCBS-TV.

A native of Arlington,Va., Mathisen graduated with distinction from the University of Virginia.






Evolving Travel: How United Took Off
When Oscar Munoz first laid out his multiyear expansion strategy for United Airlines, few on Wall Street believed his plan would fly. Fast-forward four years and it’s clear to see that his laser focus on customers, cost, capacity and connections has paid off: Profits are up 54%. The CEO will reveal how he successfully charted a new course through sometimes turbulent times.
Oscar Munoz, CEO, United Airlines
Interviewer: Becky Quick, “Squawk Box” Co-Anchor, CNBC


The Evolving Corporation: Acquisition, Innovation, Integration
It’s said you can’t teach an old dog new tricks. Does that apply in business, too? Jim Stengel doesn’t think so. He’ll talk about how relationships with start-ups can reinvigorate innovation with the leaders of two disruptive businesses that are now owned by big legacy companies.
Micky Onvural, CEO, Bonobos
Jim Murray, President, Insurgent Brands/RXBAR
Interviewer: Jim Stengel, Former CMO, Procter & Gamble; Author, “Unleashing the Innovators: How Mature Companies Find New Life with Startups”


Networking Break

Evolving Through Tough Choices
More than a decade ago Motorola was in trouble. Long a pioneer in consumer tech, the mobile communications company had lost their edge and was under attack from activist investors. That was when Greg Brown was forced to make a big, bold, controversial move to save the company — and succeeded. We’ll hear the lessons Brown learned about leadership after making a painful but necessary choice.
Greg Brown, Chairman and CEO, Motorola Solutions
Interviewer: Becky Quick, “Squawk Box” Co-Anchor, CNBC


The Evolving Worker
How will a new generation of wearable technology help create a more efficient, more skilled and more productive workforce? A top researcher will provide a sneak peek into his high-tech lab and demonstrate a device that could take human performance to another level.
Demonstration: Pedro Lopes, Ph.D., Assistant Professor of Computer Science, University of Chicago
Participants: Tyler Mathisen, Kate Rogers


Evolving Focus: Great Product, Better Technology
Is Domino’s a tech company or a pizza company? From automated food prep to driverless delivery, the pizza chain is as focused on high tech and innovation as it is on crust and toppings. This focus has helped the company grow its stock price almost 240%. How will its CEO keep serving up growth amid disruption in the food-delivery business?
Richard Allison, CEO, Domino’s
Interviewer: Kate Rogers, Reporter, CNBC




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Leading CEOs from disrupted industries now playing offense.





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