During times of uncertainty, creating communities of like-minded executives and thought leaders is more important than ever. In response, CNBC has developed a slate of virtual experiences to keep business leaders – including marketing executives – engaged, informed and connected in these challenging times and beyond.
As the world enters an unprecedented era, consumers are now engaging with companies across new platforms and in ways that businesses have never seen before. So how should marketers reposition their brands in order to remain relevant, responsive and respectful to disruptive moments in history?
CNBC’s CMO Exchange, led by Senior Media & Entertainment Correspondent Julia Boorstin, will provide a forum for a highly curated group of marketers to discuss how marketing and branding are changing – from the message to the medium.
The first of an ongoing series of private, invitation-only discussions for busy CMOs looking to cut through the clutter and make sense of the best strategies and tactics on the path forward in the midst of health, economic, and social crises.
WHO SHOULD JOIN: Senior marketing leaders from iconic national & global brands
Diego is executive vice president and chief marketing officer for Verizon. Over the last five years, he and his team have led the widely recognized transformation of the Verizon brand from a phone company to a technology and experience brand.
In his role, Diego oversees all aspects of Verizon’s marketing, experience design and brand communications across all business units. He is responsible for linking the company’s innovations, products and services to build Verizon’s brands create awareness, and drive demand and loyalty across all channels. One of Diego’s most notable innovations was the creation of a truly holistic marketing capability.
He brought together traditional marketing functions such as creative, media, partnerships and experiential marketing with customer experience, retail and product design, customer science and insights, corporate communications and social responsibility and a purposefully built in-house creative agency all under one roof to drive economic efficiency and unprecedented levels of creativity.
His work has led to the creation of industry firsts, including Verizon Up, the first of its kind, digitally driven rewards program which redefined the category and now has more than 10 million members. The award-winning My Verizon App and next gen store design have radically transformed the way customers interact with Verizon;and evolved brand perception. He has driven Verizon to focus on its network quality and broader purpose both internally and externally, with marketing programs such as “The Team That Wouldn’t Be Here,” which celebrated the work of first responders and the importance of the Verizon network (earning the #1 share of voice surrounding the 2019 Super Bowl) and the launch of Verizon 2.0, which underpinned the evolution of the internal culture.
At the helm of one of the country’s largest advertisers, Diego has taken bold action to impact diversity and inclusion within the marketing industry at large and has become a known activist for change. He founded adfellows, a breakthrough marketing training program offering diverse, entry-level talent, an integrated experience within Verizon and its agency partners with the goal of placing 90% of the fellows in full time positions. The program has garnered cross industry recognition and now includes American Express, Walmart and AB InBev amongst its partners.
Previously, he served as the Chief Marketing Officer of J. Crew where he drove brand growth to historical heights. Diego also spent 15 years at American Express, where he led several functions including global advertising and brand management, leading the creation of a number of iconic brand advertising and marketing campaigns including the award-winning “My Life. My Card,” as well as playing a key leadership role on major product innovations including Blue and the Centurion Card. Diego also worked at Conde Nast where he led marketing at Vogue and held several other titles
Selected by Business Insider for their "Most Innovative CMO" List in both 2018 and 2019, Diego was also named one of the "World's Most Influential CMOs" by Forbes in 2019. He is a member of the executive committee of both the ANA and the Ad Council and a trustee of Big Brothers Big Sisters of New York City.
A native of Argentina, Diego currently resides in New York City with his wife and two children.
Julia Boorstin is CNBC’s Senior Media & Tech Correspondent based at the network’s Los Angeles Bureau. She covers media with a special focus on the intersection of media and technology. Boorstin also plays a key role on CNBC’s bi-coastal tech-focused program “TechCheck” (M-F, 11AM-12PM ET/8AM-9AM PT) delivering reporting, analysis and interviews around streaming, social and the convergence of media and technology. She joined CNBC in May 2006 as a general assignment reporter and in 2007 moved to Los Angeles to cover media.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned…The Future of TV.” She also helped launch CNBC’s ‘Closing the Gap’ initiative covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. She is currently writing a book called, “WHEN WOMEN LEAD: What they achieve, Why they succeed, and How we can learn from them,” about female founders that Simon & Schuster’s Avid Reader imprint is publishing in October 2022.
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the “TJFR 30 under 30” list of the most promising business journalists under 30 years old. She has also worked for the State Department’s delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore’s domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Gain exclusive access to a highly-curated group of marketing leaders shaping the future of their brands in a relevant and responsive way.
Sit at the virtual table with marketing executives with the opportunity to explore shared critical issues and solutions for today and times ahread.
As the world enters an unprecedented era, consumers are engaging with companies across new platforms and in ways that businesses have never seen before. This event provides a forum to tackle that.
To learn more and join the CNBC CMO Marketing Leadership Exchange, email CNBC Events.
Medallia is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Using Medallia customers can reduce churn, turn detractors into promoters and buyers and create in-the-moment cross-sell and up-sell opportunities, enabling clear returns on investment. www.medallia.com.